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Wouldn’t it be nice if we could just write content for our blogs and websites and not worry about SEO? Is SEO even important in 2015? What if you don’t do anything special about optimizing your content for the search engines? What if you just write?

Sure, your content may or may not show up in the SERPs (Search Engine Result Pages) but if you totally ignore meta-tags, descriptions and alternate text tags, would it matter?

If you don’t pay attention to backlinks (both to and from your site) are you putting yourself at risk of a Google penalty or a manual webspam action or being totally de-indexed by Google? Let’s take a step back today and look at the overall picture of SEO through a #FridayFinds round-up of some great articles that I found for you.

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People Will Buy From You When They Understand What Business You’re Really In!

February 2, 2015
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Are you confused and wondering why people aren’t buying more from you? After all, you have a great product or service that everyone needs or wants! But for some reason they are not coming to your website to buy from you or to contact you for a call or meeting. When you follow-up with people […]

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Twitter, Content Marketing and Social Media Resources #FridayFinds

January 9, 2015
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I can’t think of a better way to kick off my 2015 #FridayFinds series than to take a close look at an in-depth study of the drivers behind Twitter, the most shared content marketing articles of 2014 and some highly recommended social media marketing tips and tools. I’m sure you’ll find many of these resources […]

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Re-Thinking Your After Blogging To-Do List

December 12, 2014
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It’s not over, when it’s over,” they say. Just writing up awesome content and publishing on your blog isn’t enough. There’s a lot more that has to go on after publishing. Sharing on your social networks, reaching out to influencers to let them know that they’ve been mentioned in your post, and a lot of […]

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What SEO Tools Do You Use? #FridayFinds

December 5, 2014
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SEO is one of my favorite topics to cover here in my #FridayFinds series. In the past, I’ve talked about how the Google Panda 4.1 update rewards quality content, how to optimize your sites for SEO, the differences between manual web spam actions and algorithm changes and the importance of Google semantic search to website […]

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Self-Serve: How the Mobile Age is Impacting Customer Service

November 25, 2014
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Prior to the days of the Internet, businesses were very limited by the number of options they had for communicating with their customers, making it difficult to build brand loyalty on a broad scale. But thanks to the ever-evolving technology, the ways in which businesses are able to connect with the customers has changed and […]

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Will Building Your Blog Community Make You a Superstar? #FridayFinds

November 15, 2014
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When I first started blogging, (back in 2010), I struggled to get anyone to visit my blog – let alone comment.  That’s a common problem and one that many (if not most) bloggers struggle with. I finally turned the corner and started building a solid following after implementing what I always refer to as my […]

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What’s Better Than Blog Updates? Autoresponder Series That Rock!

October 31, 2014
Email Autoresponder Series That Rock!

Are you creating permanent marketing assets that can be used over and over again? How many sales do you make from people who subscribe to blog updates?

Bloggers are writers and, therefore, uniquely qualified to craft engaging autoresponder series for themselves and clients.

Do your clients a huge favor by helping them create strong, meaningful email marketing materials and steering them away from “just blog updates.”

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Did You Know Google Panda 4.1 Rewards Quality Content? #FridayFinds

October 17, 2014
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Have you been keeping up with the latest Google algorithm changes? Do you know what Panda 4.1 is intended to do? Are you concerned that you could potentially lose significant organic search traffic or are you confident that the recent changes in SEO will reward you for quality content? This week, in my #FridayFinds series, […]

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Security on My Mind: How To Successfully Evaluate and Protect Your Online Technology Assets

October 3, 2014
Security on My Mind: Evaluate and Protect Your Online Technology Assets

Website security is a big problem. The evil surrounding us is baffling and seemingly indiscriminate.

The numbers show dire consequences for businesses that fail to put preventive measures in place. But you don’t have to be a sideline victim.

It’s time to adopt an offensive stance to protect online technology assets (like your business website). Empower yourself with information and proactive strategies.

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