by Sherryl Perry on September 2, 2010
In my last post “Will Documenting Something Now Save You Time Later?, I confessed to being a documentation junkie. Since I received more than a few comments that made me believe it was helpful, I started thinking about other ways this obsession with process, procedure and documenting might be of benefit to others. One of my blog readers asked about tips on organizing their computer files and someone that I often exchange emails with mentioned being overwhelmed by emails generated from a LinkedIn group. Both of these conversations prompted me to share a couple of ideas that work for me.
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by Sherryl Perry on August 25, 2010
What adds extra time while you’re doing it but saves you even more time when you need it? For me, it’s documenting and organizing. Like most entrepreneurs and small business owners, I dabble in a variety of things. Often, I encounter topics that I have to research. Sometimes I undertake an unusually complex task with multiple steps that I need to figure out. Even though I often tell myself, “I’ll never need to know (or do) this again”, I document it. Even if it’s just the link to the website where I found the solution, I document it. Sometimes, I actually wonder if I should be keeping track of how much time I spend documenting and tracking things. – And then, comes the time when I need that documentation.
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by Sherryl Perry on August 18, 2010
Are you the sole proprietor of a business? Are you a 1-person shop? Whether you’re trying to make a living online, supplement your income or build a nest egg, more and more people these days are looking to the Internet as a way to make money. Every day hundreds (maybe hundreds-of-thousands) of websites and blogs are being launched in this country alone. So how do you stand out? Even after identifying your niche, doing your keyword research, understanding your target customer and carefully mapping a business plan … what’s the secret to success? How is it that some people are sitting back and boasting that they’re making 6-figure incomes while some of us are struggling to pay the mortgage? How does the “little guy” (or “gal”) compete with companies (and individuals) when you’re faced with limited resources?
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by Sherryl Perry on August 12, 2010
Paul Colligan (someone you may want to follow if you’re serious about getting your blog/website found online) talks about the ISYOT (“I’ve Seen You Out There”) effect. The ISYOT effect is a lot like the marketing term top-of-mind-awareness but it applies to being seen online – to the point that you’re being recognized on the Internet. Somewhat the same way you would be recognized if you were networking face to face in the brick-and-mortar world. So how do you do that? How do you build confidence, trust and name/face-recognition online? Paul recommends being seen everywhere using social networking sites, podcasting and media channels like YouTube. Participating on Facebook and LinkedIn, Tweeting, posting videos on YouTube…. all things that we know we need to be doing but if you’re a one-person-shop (or even 1 and ½ or 2)…. How do you get started? How do you make the ISYOT effect work for you? Read More >>
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by Sherryl Perry on July 30, 2010
Seems these days, everyone knows someone who’s blogging. Whether it’s for fun or for profit, people are blogging. In a previous post, “To Blog or NOT to Blog. That is the Question”, I geared the discussion towards people who want to make money either directly with a blog or by driving traffic to an existing website (presumably where you’re trying to make money promoting a product or service). Blogging is definitely a great way to promote a product or service and it absolutely has a place as part of an online-marketing strategy but not everyone who blogs is going to be successful monetizing their blog. Making extra cash is always nice but what if it’s not your primary focus right now? Maybe you already have a full-time schedule with school, family and/or work but you still think a blog could be fun. Maybe you’ve recently been down-sized (or fear you’re about to be) and you want to do something online but you’re not sure exactly what. Blogging could be perfect for you. It would add one more skill to your repertoire, you could make new online friends and you could just have fun with it.
Here are three tips to help you formulate some sort of a plan/roadmap to starting a blog. (Roadmaps can be helpful to eliminate speed-bumps and detours down the road.) Read More >>
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Are You Asking Your Website Visitors Dumb Questions?
by Sherryl Perry on August 5, 2010
I was commenting on an interesting blog article the other day and I clicked off the little box to be notified by email if someone replies to my comment or if someone adds a new comment. Should be simple right? (I mean I just gave them my name and email address in order to leave the comment in the first place.) So, I should be able to just click and go on my merry-way. Right? If the author replies to my comment (showing how much they care and that they value what I have to say), I’ll be notified. If someone else cares enough to comment, I’ll get to know what they’ve added to the conversation. I’m clicking to be notified because I truly found the article interesting and I want to follow it. So why, did I wish I hadn’t started the whole thing?
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