Are You Confused by Google Semantics? SEO Tips You Need.

by Jeannette Paladino on September 26, 2014

Semantics is the future of search engine optimization

Do you feel like I do, that search Engine Optimization (SEO) has always been a bit of a mystery? For years, we’ve been taught that keywords, quality backlinks and “great” content will drive traffic to your site.

But Google seems to be constantly changing the rules on us. Now we need to learn more about semantics. Semantic search isn’t new; it’s just become more important.

This is a complex topic, but in this post I’ll briefly define semantic search and its key elements: structured data markup and rich snippets. Read about Semantics

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Can You Influence Consumers by Using Neuromarketing Techniques? #FridayFinds

September 5, 2014
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In my last #FridayFinds post, we took a look at neuromarketing and how big companies use it to influence buyers. For those of you who may have missed that article, in neuromarketing, companies use medical technologies such as fMRIs (functional magnetic resonance imaging) and EEGs (electroencephalography) to study how our brains respond to marketing stimuli. […]

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Big Companies Use Neuromarketing to Influence Buyers. Can You?

August 22, 2014
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As a website owner (and digital marketer), could you apply the principles of neuromarketing to your online efforts? Do you know what neuromarketing is? Do you know how to apply the principles of neuromarketing to your website design and how to create landing pages that will generate more conversions? Learn the answers to those questions […]

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Who Do You Listen to When Influential Bloggers Don’t Agree? #FridayFinds

August 9, 2014
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Have you heard that Chris Brogan is shutting down the comments on his blog? It seems that the dust has barely settled since CopyBlogger closed their comments. So, that debate will be stirred up again. (Mark Schaeffer is weighing in on this one too.) Speaking of debates, did you read Dan Shure’s views on the […]

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How Can you Improve Your Website Blog? #FridayFinds

July 28, 2014
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As a blogger, what would you prefer, lots of comments on your blog posts or lots of shares on social networking sites? Are you making one of the ten most common mistakes in blogging? Do you know what your EMV score is or use any of the 35 content marketing tools that I found on […]

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Want To Improve Your Social Media Game? #FridayFinds

July 12, 2014
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In this week’s Friday Finds, we’re going to take a look at some of the ways that you can beef up your social media strategy. With so many social media tools and tips available online, it can be overwhelming to find the best solutions for you. This week, I’m sharing resources where you can find: […]

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Ready To Take Your Blog to the Next Level? #FridayFinds

June 28, 2014
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Are you using the new “fetch and render” tool in Google Webmaster Tools? Do you have an XML sitemap? Are you wasting money on SEO services? In this week’s Friday Finds series, find a tutorial on how to create and upload an XML sitemap for your website (along with an explanation of what xml sitemaps […]

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Time To Tweak Your Strategy for Commenting on Blogs?

June 16, 2014
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Do you have a strategy for commenting on blogs? If you’re new to blogging, you may not have one yet. You may simply want comments (any comments). We’ve all been there. If you’ve been blogging for a while, you undoubtedly have a plan. You’ve developed relationships with other bloggers and frequent their blogs. You’ve identified […]

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What Blogging Tips Are You Missing?

May 27, 2014
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As a blogger, do you sometimes feel that the “rules” that you followed last week have changed? For example, are you still writing blog post titles that are close to 70 characters long? What if I told you that it’s now best to limit them to 55? Did you know that research shows that longer […]

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How Can You Get Started With SEO? #FridayFinds

May 16, 2014
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Love it or hate it, organic search traffic is a very effective method of driving free traffic to your website. People search the Internet when they’re researching and buying. It’s a fact. So, what can you do to optimize your website to be search engine friendly while still writing quality content that your visitors will […]

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