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Any digital marketer will tell you that the average conversion rates they get from websites hovers between 2 to 6% across the board. Of course there are outliers at both ends of the spectrum, however, that’s the ballpark in which most websites operate. So what do the high performing outliers do that sets them apart from the average Joes?

In two words, inbound marketing. A sound inbound marketing strategy can double average conversion rates for websites from 6% to 12%, according to research from HubSpot.

Get Customers to Buy

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Podcasting: Because Your Audience Wants To Hear From You

June 22, 2015
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Podcasting is the natural next step in relationship building. They know and trust your voice. They feel like they already know you. Knowing that your audience, your target market, and your clients truly want to hear from you is the most compelling reason to get started with your own podcast.

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SEO Resources Bloggers Can Use #FridayFinds

May 29, 2015
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SEO (search engine optimization) is one of the most talked about topics that bloggers hear about. Whether we want to understand it or not, bloggers need to be aware of the basics of SEO. If we choose to ignore it, we’ll either miss the opportunity to get free organic search traffic or (even worse) risk […]

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Choosing WordPress Themes: Security Risks, Code Bloat and Other Issues

May 5, 2015
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Years ago in the early days of WordPress, everything was free. You either chose a boring default theme, picked one someone else had created or wrote your own theme. Then two things happened: 1) people realized they need to make money and 2) hackers discovered themes are a way to create security holes. Unfortunately, since […]

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2 Powerful Strategies You As A Blogger Desperately Need

April 20, 2015
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Who doesn’t love blogging? Who doesn’t want to improve upon what they’re already doing or learn something that might help them move forward! Whichever might be the case for you, we are happy you’re here. Sherryl was so kind to extend an invitation to be her guest so I thought I would share some very […]

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What Is Your Response to Google’s Mobile Friendly Update? #FridayFinds

April 17, 2015
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We’re less than a week away from Google’s April 21st date to have our sites mobile-friendly. Hopefully, by now, your site already passes Google’s test, you’re implementing a plan to meet the deadline, or you have come to the conclusion that you’ll be okay if your website is not returned in the SERPs (search engine […]

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Are You Confused about Google’s New Ranking Signal?

March 27, 2015
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Last week, in my post Are You Ready for the Google Mobile Friendly Algorithm?, I shared resources about Google’s announcement that on April 21st, they plan on including mobile responsiveness as a ranking signal. This week, let’s take a closer look at what Google is really trying to achieve here and that is to focus […]

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Are You Ready for the Google Mobile Friendly Algorithm?

March 18, 2015
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Chances are, you’ve already heard that Google has announced a new algorithm update that will include “mobile friendliness” as a ranking factor. The expected “date” for this algorithm will be April 21, 2015. So what does that mean to you and me? Is the solution to use a responsive WordPress theme? Will a WordPress plugin […]

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Does SEO (Search Engine Optimization) Confuse You? #FridayFinds

February 21, 2015
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Wouldn’t it be nice if we could just write content for our blogs and websites and not worry about SEO? Is SEO even important in 2015? What if you don’t do anything special about optimizing your content for the search engines? What if you just write? Sure, your content may or may not show up […]

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People Will Buy From You When They Understand What Business You’re Really In!

February 2, 2015
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Are you confused and wondering why people aren’t buying more from you? After all, you have a great product or service that everyone needs or wants! But for some reason they are not coming to your website to buy from you or to contact you for a call or meeting. When you follow-up with people […]

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