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What is Your Twitter Strategy for Following Someone?

by Sherryl Perry

Are you on Twitter? How do you use it? How do you decide who to follow? I recently was in conversation with a potential client and we were talking about the value of building a fresh current website and featuring a blog. I was explaining how blogging is a great opportunity to build brand awareness and to drive traffic to his website. I then went on to explain how he could use social media websites such as Facebook, LinkedIn and Twitter to connect with existing and potential clients and  be seen as an authority in his field. His response to me was “Twitter is for Twits”.

Read more about my Twitter strategy

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What Impact does Social Media Have on Businesses?

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Everything we do is either a relationship builder or a relationship destroyer. This is true in our personal lives as well as our businesses. With the advent of the Internet, this is more evident than ever before. Years ago, if we made a mistake or a social faux pas, the repercussions that we had to [...]

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How to Balance Traditional and Social Marketing Strategies

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Marketing is based on four concepts, commonly referred to by the acronym AIDA: First, you need to grab the customers Attention; you then generate their Interest in your product or service by highlighting the benefits it will bring to their lives; following this you create Desire (the “must have” mind-set); finally you motivate customers to [...]

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End of the Year Recap – a Time to Reflect

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As 2011 comes to an end, I want to thank everyone who has taken the time from their busy lives to help make Keep Up With the Web a place where we can all learn from each other. I truly appreciate the conversations that we’ve had and I look forward to continuing to help each other [...]

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There’s lots of information about SEO (Search Engine Optimization) available and there are many SEO professionals and companies that you can hire. There are also some very basic steps that you can take on your own. It starts with knowing who your target customer/client is and how they search for you online.

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What the Heck is an RSS Feed?

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We’ve all seen them . . . those little RSS icons (sometimes with text prompting you to subscribe). You may already have an RSS feed set up. You probably have subscribers and routinely submit your feed to directories. Using RSS feeds may already play be part of your link building efforts or (if you’re relatively new to [...]

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Building brand awareness, trust and authority is important to bloggers, entrepreneurs and businesses. Whether you’re selling products or services, people do business with (and buy from) people who have their trust. Do you use social media to  build awareness, trust and authority?  Do you advertise? Do you run PPC (pay-per-click) advertising campaigns? Are you active on social [...]

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Are You Ready for Business Black Friday Weekend and Cyber Monday?

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The holiday season is a great time to sell products and services. According to a survey conducted by the National Retail Federation, up to 152 million shoppers are expected to visit stores and websites this Black Friday weekend with e-Commerce stores preparing special deals for Cyber Monday. Is your website ready to take advantage of this [...]

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What Can You Do if Restoring Your WordPress Backup Doesn’t Work?

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Last Saturday afternoon, around 3:30, my Thesis theme for WordPress “broke”.  Suddenly, website visitors started seeing (or not seeing) black text on a black background with no sidebars. Basically, within seconds, my blog became illegible. Why? What had I done and how could I get it back?

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Does Your Klout Score Fit Into Your Social Media Strategy?

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Last week, Klout made changes to the algorithm that they had been using to calculate scores. For anyone who is unfamiliar with Klout and their scores, basically, Klout is a company that attempts to measure “influence across the social web”. That’s a pretty tall order and there has always been a lot of skepticism to [...]

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