Prior to the days of the Internet, businesses were very limited by the number of options they had for communicating with their customers, making it difficult to build brand loyalty on a broad scale. But thanks to the ever-evolving technology, the ways in which businesses are able to connect with the customers has changed and improved drastically. Today, in the digital age, small and large companies alike are leveraging mobile technology and social media together, interacting with their most loyal customers in ways that are convenient for both parties involved.

Customer Service in Mobile Age

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Will Building Your Blog Community Make You a Superstar? #FridayFinds

November 15, 2014
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When I first started blogging, (back in 2010), I struggled to get anyone to visit my blog – let alone comment.  That’s a common problem and one that many (if not most) bloggers struggle with. I finally turned the corner and started building a solid following after implementing what I always refer to as my […]

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What’s Better Than Blog Updates? Autoresponder Series That Rock!

October 31, 2014
Email Autoresponder Series That Rock!

Are you creating permanent marketing assets that can be used over and over again? How many sales do you make from people who subscribe to blog updates?

Bloggers are writers and, therefore, uniquely qualified to craft engaging autoresponder series for themselves and clients.

Do your clients a huge favor by helping them create strong, meaningful email marketing materials and steering them away from “just blog updates.”

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Did You Know Google Panda 4.1 Rewards Quality Content? #FridayFinds

October 17, 2014
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Have you been keeping up with the latest Google algorithm changes? Do you know what Panda 4.1 is intended to do? Are you concerned that you could potentially lose significant organic search traffic or are you confident that the recent changes in SEO will reward you for quality content? This week, in my #FridayFinds series, […]

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Security on My Mind: How To Successfully Evaluate and Protect Your Online Technology Assets

October 3, 2014
Security on My Mind: Evaluate and Protect Your Online Technology Assets

Website security is a big problem. The evil surrounding us is baffling and seemingly indiscriminate.

The numbers show dire consequences for businesses that fail to put preventive measures in place. But you don’t have to be a sideline victim.

It’s time to adopt an offensive stance to protect online technology assets (like your business website). Empower yourself with information and proactive strategies.

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Are You Confused by Google Semantics? SEO Tips You Need.

September 26, 2014
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Do you feel like I do, that search Engine Optimization (SEO) has always been a bit of a mystery? For years, we’ve been taught that keywords, quality backlinks and “great” content will drive traffic to your site. But Google seems to be constantly changing the rules on us. Now we need to learn more about […]

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Can You Influence Consumers by Using Neuromarketing Techniques? #FridayFinds

September 5, 2014
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In my last #FridayFinds post, we took a look at neuromarketing and how big companies use it to influence buyers. For those of you who may have missed that article, in neuromarketing, companies use medical technologies such as fMRIs (functional magnetic resonance imaging) and EEGs (electroencephalography) to study how our brains respond to marketing stimuli. […]

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Big Companies Use Neuromarketing to Influence Buyers. Can You?

August 22, 2014
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As a website owner (and digital marketer), could you apply the principles of neuromarketing to your online efforts? Do you know what neuromarketing is? Do you know how to apply the principles of neuromarketing to your website design and how to create landing pages that will generate more conversions? Learn the answers to those questions […]

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Who Do You Listen to When Influential Bloggers Don’t Agree? #FridayFinds

August 9, 2014
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Have you heard that Chris Brogan is shutting down the comments on his blog? It seems that the dust has barely settled since CopyBlogger closed their comments. So, that debate will be stirred up again. (Mark Schaeffer is weighing in on this one too.) Speaking of debates, did you read Dan Shure’s views on the […]

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How Can you Improve Your Website Blog? #FridayFinds

July 28, 2014
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As a blogger, what would you prefer, lots of comments on your blog posts or lots of shares on social networking sites? Are you making one of the ten most common mistakes in blogging? Do you know what your EMV score is or use any of the 35 content marketing tools that I found on […]

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