Who doesn’t love blogging?
Who doesn’t want to improve upon what they’re already doing or learn something that might help them move forward!
Whichever might be the case for you, we are happy you’re here.
Sherryl was so kind to extend an invitation to be her guest so I thought I would share some very powerful strategies with you that have really benefited me.
I have no doubt that you’re already doing really well with your blog but there is always room for improvement wouldn’t you agree?
I believe every blogger needs to know these 2 powerful strategies in order to improve their blogs. They can even help you become a better blogger too.
So what exactly am I referring to?
Let’s start with this one…
#1 – Helping Your Readers
Now before you start shaking your head thinking gosh Adrienne, everyone knows this one.
Yeah, they do but here’s the problem.
There are SO many blogs out there today, literally millions of them. Everywhere you turn we hear that in order to stand out from all the rest we need to be unique and write content that will blow people away. That’s a heck of a lot of pressure wouldn’t you agree?
What’s happening though is that we’re veering away from actually speaking to our target audience and helping them with their issues. More and more people are starting to write for the masses, the big guns, the influencers and the authority bloggers instead.
They’re trying to impress them and it’s more of “look how smart I am and look what I know”. They are eager to make an impression.
How else are you going to hit it big right? We all want our content shared, we want it in front of those that can help us make a difference, we’re eager to get noticed by those we believe are important.
What’s happening is that we’re writing for those people instead of our audience.
I see so many people trying to “out do” their competitors that they lose focus on what really matters.
Mandy Edwards is the perfect example of this. She writes for Mark Schaefer’s blog, BusinessGrow.com, and he recently called her out on this very thing. Even she admits that’s exactly what she was doing.
I can’t speak for you of course but I’ve noticed more and more of this across the board. I read a LOT of blog posts on a weekly basis and this is the exact impression I was getting.
We just need to stay true to ourselves, help those with a problem they have or an issue that needs to be solved and stop trying to impress anyone else.
Give your audience what they want and everything else will start to happen for you.
If only 10 people really love your content and you’ve helped them with whatever they need, they’ll become your raving fans. That’s all you really need; those 10 people are going to help spread the word about you and what you share.
Give your audience what they want and focus all your attention on them.
Help them solve their problems or resolve any issues they may be having. Teach them what they want to know and with time they’ll become your raving fan.
If you’ve been following me for any length of time you know I’ll be the first person to tell you to never forget about building those relationships with your audience. It’s important to connect with other bloggers too.
Just don’t forget why you really blog and who you’re here to help.
#2 – Making Human Connections
Unless you’re a hobby blogger or only here for personal reasons, most people use their blogs for business. We all aren’t in the same niche and we don’t have the same objectives.
What we do have though are the same goals in mind.
Get our content in front of more people, get them interested in what we share, have them opt into our list and eventually buy from us.
So what does that really mean?
You need people.
I know what you’re thinking.
Well duh Adrienne, everyone knows that.
Here is what most people are missing though.
It’s about the human connections you’re making through this process is what will lead to your success. What exactly do I mean by that?
Remember those raving fans I was talking about earlier? You need to start connecting with people, build up those relationships with them, help them with whatever it is they need and you will build that fan base.
No one can be successful on their own. Even if you’re really shy and uncomfortable with this process you’re going to have to work through that. You need that support group, those people who have come to know, like and trust you. It’s a given in order to achieve your goals.
When you take an interest in others, that’s where the connections begin.
Most people know that I personally wouldn’t be where I am today without the support of my blog community and the friends I’ve made.
It all started with me commenting and putting myself out in front of enough people. Some people seem to think it’s too time consuming but what most aren’t grasping is the reason you do this.
It’s ALL about the connections you can make through this process, the people you can meet and learning from them as you read their posts is just an added benefit.
When you start to be seen everywhere people are going to get curious about you. They’re going to want to know more about who you are, what you offer and what you’re up to.
How do you think I got on so many people’s radar? It wasn’t because all I did was write content and promote it. There are millions of blogs out there now and more being created every single second.
You need to put yourself out there, get in front of others, start up some conversations, comment on their posts, offer advice that will help them, be the person they can count on.
That is what’s going to get you noticed, that’s what is going to help you stand out from the rest and that’s what’s going to bring you loyal raving fans who will support you and buy from you.
Through all of the courses that I’ve ever purchased or any training that I’ve been through, this is the one thing everyone failed to mention. You HAVE to make those human connections with others in order to get anywhere.
What We’ve Learned From The 2 Powerful Strategies Your Blog Desperately Needs
We’re in the people business. We are here to solve our prospects problems, help them with an issue or teach them something.
They don’t care about you, they care about what you can do for them. Don’t worry about impressing anyone else.
Trust me when I say that the rest will start to fall into place in time.
Make those necessary connections with your readers. You can start by responding to them in the comment section of either your blog or theirs. Chat with them on social media, email them with more information if you think it will be helpful and let them know you really care about their success.
I know you’re worried about how time consuming this is or that you’re giving way too much away for free. I know this is a concern for most but remember, you have to look at the bigger picture and what this will bring you down the road.
When you have the right people in your core group then they will be there to help and support you as time goes by. If all you do is rely on Google to bring you traffic, you’ll wake up one day and it will all be gone.
Your supporters and fans will be there till the end, Google won’t.
Thank You For This Opportunity
I want to thank Sherryl for this invitation to share this information with you. I hope you found what I had to say helpful.
I’m pretty sure if you’re a regular visitor of Sherryl’s blog then you know a good bit of this already.
Do you think you’re still on tract? Are you still writing for your audience or more interested in getting the attention of some heavy hitters?
Are you making the necessary connections with your readers or more interested in getting your content in front of more and more people?
We would love to hear your thoughts and if you have any other questions please feel free to ask. Sherryl and I will be more than happy to help you.
We also appreciate you sharing this with your friends. Sometimes it’s the message they are needing to hear. They’ll thank you profusely for it too!