Stalking is a pretty strong word to use here but it’s not a bad idea to get on someone’s radar screen. All of us have stumbled upon someone who is making an impact online. Maybe they have a healthy number of quality followers. Perhaps their tweets are retweeted so much it makes you envious. Wouldn’t you just love to get on their radar screen?
The impact can be huge. If you get noticed by some of the more popular bloggers and they start liking your Facebook posts or retweeting your tweets, all of their followers have the opportunity to see this which gets you on their radar screens too. This snowball effect can be a great way to build awareness and drive new traffic to your website or blog.
#1 Figure Out Who the “Experts” Are
You already know who your niche target customer is and you know what motivates them. Who are they following? Who has their attention and is doing a good job getting the word out? Who do you go to when you’re looking for an easy explanation?
One of the bloggers that I follow who writes wonderful how-to posts on subjects like Facebook is Kimberly Castleberry. I first met Kim almost a year ago when I first started blogging and was trying to figure out ways to get readers to my blog. Kim quickly became my Facebook expert to follow. (Check out Kim’s blog at Just-Ask-Kim.)
Another person who I quickly identified as knowing what they’re talking about is John Paul Aguiar. I’ve learned an enormous amount from John Paul and I often direct people who are looking for advice on social media to his blog The Money Dummy Blog. I credit John Paul for getting me to break my habit of only tweeting a new post once so that I wouldn’t be a pest.
#2 Get on their “Radar Screen”
An easy way to get noticed by someone is to shamelessly promote them. Once you know who the leaders are, you need to try to find a way to get noticed by them. Start leaving comments on their blog and promote their posts. Retweet their tweets. Vote for them when you see the vote buttons for sites like BloKube, BizSuar and BlogEngage. Like their posts on Facebook and become a fan of their page. (It doesn’t hurt to link directly to some of their awesome posts in articles like this either.)
It may take a while for them to start noticing you but if you’re diligent about it, they may start mentioning you on twitter. (Even a thank you @keepupweb gets my name out in front of their followers.) Eventually, they may check out one of your posts and if the content is good enough to share, they’ll retweet it. Since these bloggers are well respected in your niche (step #1), you should start seeing your traffic numbers grow.
Does Stalking and Getting Acknowledged Help?
You may never know exactly what new traffic you’ll get from following and promoting bloggers like Kim and John Paul but when you start seeing new readers who also follow these experts, I think it’s safe to assume that you have them to thank. Most likely, these are new visitors who may not have found you otherwise.
Now, over to you. . . Can you increase your website traffic by strategically following popular bloggers? Will other people start associating you with them and start paying more attention to you? As always, I’d love to hear your thoughts and tips!