Guest blogging is one of the essential parts of a link building strategy. It helps us obtain high quality relevant links to our website which can help increase PR (page rank), link popularity and boost website traffic. Guest blogging has also been an alternative to article marketing. Since article directories were severely hit by Google’s Panda algorithm, article marketing is no longer recommended. However, when it comes to link value, article marketing could still give you some traffic once in a while.
In order to succeed in guest blogging, there are some few and minor rules that we should look at before we start doing it. For some reason, some bloggers don’t meet the blog owner’s requirements and in the end, they regretfully ask themselves why they didn’t follow their guidelines, which I will reveal below.
#1) Disregarding Website Guidelines
To avoid low quality and spam content, webmasters have provided guidelines to follow by their guest bloggers to ensure that their standard for content is properly maintained. Some of these guidelines are really common and you will find almost the same guidelines on other blogs as well which includes:
- Word count – Normally, web masters prefer to accept content with a minimum of 500 words with reliable information and useful advice for the benefits of their readers. You must keep in mind that webmasters value their visitors and treasure them. So, make sure that you are writing for the sake of their readers and not for the sake of backlinks!
- Excessive Linking – Linking is fine and advisable to help readers understand deeply a specific part of your content but if you link to too many pages, there is a possibility that you will drive away the attention of your readers and may lose their focus on reading your content. So avoid excessive linking if you don’t want to annoy your readers.
- Uniqueness of your content – High quality content is necessary and originality is crucial. If you would like to create good online reputation and credibility, avoid rehashing content of others or copying their thoughts. However, if your post is identified as duplicated, it will not be published anyway.
#2) Posting Irrelevant Topic and Different Language
Producing unrelated topic on a niche focused website is definitely a waste of time. If you are in the gaming industry and would like to contribute a post on a website focusing in the insurance industry with a link pointing back to your gaming website, there is no way that you will be accepted (unless your post is paid). Also, avoid using another language rather than English. However, if you are targeting non-English countries such as China, focus mainly on the blogs/websites that are written in Chinese language.
#3) Irrelevant Linking
Linking pages that have nothing to do with your content are definitely a huge mistake and must be avoided. Most webmasters only allow linking pages that are relevant and have value to your content. So if you are guest blogging for the sake of “building links” only, there is no way your post will be accepted.
Guest posting is necessary for bloggers and in SEO. So, we must comply with the guidelines of each relevant niche website that we will contribute on and make sure that our effort will benefit the readers of those websites and hopefully our website will receive more visitors and will gain more credibility as well.
Thanks to Joseph for his guest post. Now over to you. What have been your experiences with guest blogging? Is guest blogging a part of your overall strategy? How do you use it? Do you accept guest posts on your blog?