Knowing who your customer is and how your product or service meets their needs is absolutely critical to being successful in any business. (There’s really no way to get around this.) You need a focused marketing strategy and you cannot do this unless you know who your niche target customer is. Blogging is a great way to drive traffic to your website and to engage your current and potential customers. So, how do you find new topics to write about that will make your readers come back for more?
1.) Engage Your Readers and Customers
It’s easy to engage your website visitors by asking them questions and asking their opinion. You can easily create polls, surveys and quizzes using PollDaddy. A free account may be all you need to get started. With a free account, you can ask up to 10 questions per survey and quiz and you’re allowed 100 survey responses per month. There’s even an easy to use WordPress plug-in for PollDaddy (for those of you who self-host).
2.) Listen to What People Have to Say
Read (and answer) blog comments. Commenting is a great way to hear what people are concerned with. Join and participate in niche blogs, forums and groups. Also ask and answer questions to build awareness. Some of the sites to participate include Twitter, LinkedIn and Quora. Don’t forget to use Google alerts to keep current on specific content too. By setting up alerts, you can receive email updates of the latest relevant Google results. Then, follow the link to see what’s being talked about. Contribute to the conversation if you can. Also, listen for ideas on topics to blog about.
3.) Be Where Your Clients and Customers Are
Business advisers often tell you to be where your customers are. That’s one reason that business expos and trade shows are so popular. If you’re marketing a product or service, it makes sense to be seen where your potential buyers are. If you’re knowledgeable in an area and are comfortable speaking before a group, you can build your authority (and awareness of your business) by offering a free presentation. Apply these same tips to building your online presence.
I was recently over at BlogEngage.com networking and found a great post by James Pruit. You can read 10 Ways to Find Niche Blogs For Your Market or watch his video here.(This is over 15 minutes but I recommend watching it when you have a chance.)
This list barely touches the surface. What are your thoughts? What works best for you and what have I forgotten to mention?