Need a blog? Need a website? Why? What are you planning to do with it? Are you selling something? Do you hope to make money through affiliate programs or Google AdSense ads? Do you have an existing business and need an online presence? Building a website should be done strategically – (unless you have time and money to “burn”). If you’re serious about your business or being an entrepreneur, you need to think and act strategically.
6 Reasons to NOT to Build a Website
#1 Everyone tells you that you “need” to have a website.
#2 If you build “it” (a website), “they” (new customers) will come.
#3 Blogs are “hot” right now.
#4 Your competitor has a website.
#5 Your son/daughter (neighbor, friend, third cousin twice removed) offered to build one for you.
#6 You can build a website for “free”. Plus, it’s “easy “to do!
Believe it or not, I have been approached by quite a few people who want to have a website but have not really thought it completely through. Some of these people have businesses and brands. Others have an idea but may not have a strategy. They may even know what their product/service is and who their ideal customer is but they may not yet have a name or brand in mind. If I listen and their reason for needing a website is one of the six above, we need to talk. It doesn’t mean that they don’t need a website. They probably do. The other thing they need is a plan.
6 Reasons You’re Ready to Build your Website
#1 You have a business strategy that includes having an online presence.
#2 You know who your niche target customer is.
#3 You have a specific objective in mind. (advertising, customer service, e-commerce, opening new markets, reducing the cost of printed materials, etc.)
#4 You have a specific goal(s) in mind. (increase sales by 50%, acquire 5 new clients each month, generate $10k/month thru advertising revenue, )
#5 You have done your homework. (identified your niche target market, researched keywords, strategized on how to differentiate, identified your brand, developed your marketing message )
#6 You have an action plan.
What do you think? Do you have more reasons to add? (I’m sure you do.) Now, I’m not saying I won’t build a website for someone who doesn’t already have a business strategy. Actually, those people are some of my favorite clients to work with. I do think that as a professional, it’s my responsibility to make sure that my clients (my family, friends and casual acquaintances) have a plan. After all, websites aren’t effective if they’re not producing your desired results.