I was commenting on an interesting blog article the other day and I clicked off the little box to be notified by email if someone replies to my comment or if someone adds a new comment. Should be simple right? (I mean I just gave them my name and email address in order to leave the comment in the first place.) So, I should be able to just click and go on my merry-way. Right? If the author replies to my comment (showing how much they care and that they value what I have to say), I’ll be notified. If someone else cares enough to comment, I’ll get to know what they’ve added to the conversation. I’m clicking to be notified because I truly found the article interesting and I want to follow it. So why, did I wish I hadn’t started the whole thing?
Well, for starters, I went back to work and immediately got an email (from the blogger) asking me to confirm that I really did want notifications (Well… DUH? I just signed up for them didn’t I?) And then…. I got another email confirming that I will get the notifications emailed to me. Really? My inbox isn’t clogged up enough without all this stuff? I’m really beginning to wish I never left my first comment. Did I mention that clicking on the confirmation link brought me here?
Does this blogger even realize that he’s sending his readers to the WordPress “subscription management” screen? I use WordPress, so I knew what it was but would your average reader have any clue what to do here? And since you only have 3-seconds to engage your readers, why would you even send them here? I only wanted to participate in the conversation on your blog!
Ok, this is turning into a bit of a rant but the gist of this is: are we engaging our readers, clients and customers or are we agitating them enough that they’re sitting down and ranting? Moral of the story is: Don’t make it difficult for your website visitors to sign up for emails from you….. or buy from you…. or do business with you. It’s just not good customer service.
What other dumb questions have you been asked when you’ve just been trying to make a simple transaction? I’d love to hear them!