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David Rekuc – Keep Up With The Web – Sherryl Perry

67% of Shopping Carts are Abandoned – Stop your Customers from Leaving

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In 2013 a staggering $1.7 trillion dollars will be left in shopping carts.  With 2 in 3 desktop users abandoning their carts, there’s a staggering amount of revenue left on the table.  If you’re looking to boost your site’s conversion rate, it’s best to focus on optimizations as close to the purchase as possible.  Here […]

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4 eCommerce Marketing Channels You Should Use – Part 2

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In part 1 of this article, I covered paid search and comparison shopping engines.  Now that we’ve conquered the pay-per-click universe, let’s move on to the owned or earned forms of marketing an eCommerce site: SEO and social media!

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4 eCommerce Marketing Channels You Should Use – Part 1

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I can’t tell you how frequently I hear things like “I can’t afford pay-per-click” or “Social media doesn’t work.”  These business owners have done some light experimentation with the channel and formed an opinion that is now used as a blanket for all forms of pay-per-click or social media.  What I wanted to cover in […]

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SEO Gets Social | How to Use Social to Get More out of Search

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If you follow SEO, you know that it’s a constantly evolving discipline.  One of the latest trends in SEO is social media and it is becoming a larger and larger influence on your search engine results. To properly cover how SEO is being influenced by social media, we have to break it up into two […]

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