In 2013 a staggering $1.7 trillion dollars will be left in shopping carts. With 2 in 3 desktop users abandoning their carts, there’s a staggering amount of revenue left on the table. If you’re looking to boost your site’s conversion rate, it’s best to focus on optimizations as close to the purchase as possible. Here are a few tips to help streamline your checkout process (or any conversion funnel):
In part 1 of this article, I covered paid search and comparison shopping engines. Now that we’ve conquered the pay-per-click universe, let’s move on to the owned or earned forms of marketing an eCommerce site: SEO and social media!
I can’t tell you how frequently I hear things like “I can’t afford pay-per-click” or “Social media doesn’t work.” These business owners have done some light experimentation with the channel and formed an opinion that is now used as a blanket for all forms of pay-per-click or social media. What I wanted to cover in this article is not just that each of these channels have viable marketing merit to them, but a little bit of how to make that channel work for you.
More important than the list of tips I give throughout the article is the thought process I’ll try to describe for each channel. Marketing is not following a list of tips, it is learning a thought process that allows you to analyze and adapt. So, without further adieu, let’s analyze and adapt!
If you follow SEO, you know that it’s a constantly evolving discipline. One of the latest trends in SEO is social media and it is becoming a larger and larger influence on your search engine results. To properly cover how SEO is being influenced by social media, we have to break it up into two parts: Direct and indirect influences. A direct influence would be something that Google actively uses to rank your site or effects how your site is displayed in search engine rankings. An indirect influence would be something that benefits your site, but not directly through Google’s algorithms. Let’s take a look at how to use social to benefit your SEO.