Well, I don’t know whether I chose the right domain name or the wrong one. (Is there such a thing as a right or wrong name? Maybe “better” would be a more appropriate term.) I like the domain name that I registered for this website. It’s easy to spell and it reflects the content I […]
“Don’t try to be all things to all people.” – I’m sure that’s a recommendation that you’ve heard before. It’s good advice. If you are trying to meet the needs of a broad spectrum of customers, you may end up being so generic that you’re not meeting the specific needs of any one target group. Focusing on […]
#1 Differentiate There are basically two ways to make money selling a product or service. You can either sell it cheaper than your competition or you can differentiate your business by offering something of value to your customers. If there is no difference in your product or service, people almost always base their buying decision on […]
Finding products to sell online can be fairly easy. There are countless vendors out there that are looking for people to sell their goods. Problem is that unless you find some way to differentiate yourself, odds are your website is going to get lost amongst thousands of others. Chances are there are lots of people […]
What TLD (top-level-domain) should you choose for your website? Should you use .COM, .BIZ, .US, .ORG, .NET? If you’ve built a brand and people already know who you are, your most obvious choice for your domain name would be to register your brand name. Chances are high that name will not be available but if it […]
In part 1 of this series, I recommended that before you or your website designer begin designing your website, you understand who your target customer is. What type of a website will appeal to them? Should your site have a fun and creative feel or should it look trustworthy and serious? Are you working with an existing brand […]
We’ve all seen poorly designed websites. Some are obviously do-it-yourself attempts and others are honest efforts by someone who’s dabbled in a little code. Still others are built using free website builders that are offered by website hosting companies or built using a website template.
Getting ready to launch your first website or redesigning an existing one? There’s a lot of planning that needs to be done before you start. First, you need to understand what you need a website for.
Whether you’re starting a new business or growing an existing one, you need to know who is going to buy your “stuff”. (Stuff can be a product or a service. It can be something uniquely yours or something you’re selling for someone else.) Who will buy it? Who is your target customer? As you identify […]
Whether you’re looking for a way to turn your junk into cash (eBay maybe), a market to sell your crafts (maybe Etsy), want to start your own business (possibly home-based ) or already own a small business …. you’re in the same boat as a lot of other people. Many people seem to be looking for ways […]