What started as a seemingly innocent looking pingback on one of my articles quickly turned into the discovery that someone had violated my copyright! They had stolen my entire article without giving me any credit at all. There was no mention of an author or of my blog. I honestly felt that I had been robbed. A quick search of the Internet presented me with lots of horror stories from other people who have encountered the same problem.
Maybe a better question would be is do you have a disaster recovery plan? A while ago, I wrote an article called Could Your Business Survive if Something Happened to You? Anyone who is running a business needs to have a plan in place in case of the unthinkable. What if something happened to you or your business? For example, in the case of fire or a natural disaster that destroyed your physical location could someone step in and continue to run your business or could you replicate your business at another location? Would it basically be lights out and the end of your business as you know it today?
Last week, I published the guest post Managing the Reputation of Your Business by Kevin Anderson. One of Kevin’s recommendation is to brand yourself in addition to branding your business. Some of his suggestions are guest blogging and participating on social media sites. I agree that participating on social media sites and commenting on blogs can be a critical part of your brand/reputation. How can we mix personal and business? Is it possible to mix the two? Do you have a strategy for sharing personal information online?
What are some of your favorite social media tools? Check out this week’s #FridayFinds for a link to a great recap article of the 2013 Social Media Success Summit where forty four social media experts shared their expertise and favorite tools. Also, do you understand Google’s TOS (terms of service) as they pertain to the use of your name and image in advertisements? You may be surprised what the default setting is. Then, to round out this week’s shares, we’ll take a look at WordPress themes that suite specific niche targets.
Most bloggers recognize the value of generating backlinks to help rank higher in the search engines. One of the most popular ways to get beneficial do-follow links to your site is by commenting on CommentLuv enabled websites. Did you know that there are many social media sites that allow do-follow links as well? Did you also know that there is a browser extension that you can install that will help you hide spam, ads and sponsored stories from your Facebook newsfeed? Learn more about this (plus some great ideas for making your images stand out) in this week’s #FridayFinds.
Are you looking for a marketing strategy for your E-Book? Did you see the viral video about overusing hashtags or would you like to learn more on how to effectively use them? Did you hear about the training that Google is offering on Google Analytics or get a chance to read Kristi Hines’ article on KissMetrics about referral paths (in Google Analytics)? Learn more about all of these in this week’s #FridayFinds series.
Were you impacted by Google Hummingbird (the most recent algorithm changes)? What exactly is Hummingbird and how do you know for sure if any of Google’s SEO updates affected you? Check out this week’s #FridayFinds for a short synopsis and links to more in-depth articles that can help you better understand the most recent Google updates. Also, read a fun Halloween inspired article on what not to do on social media and check out 30 ideas for running contests on Facebook.
This week’s #FridayFinds introduces a viral video on the use (or should I say overuse) of #hashtags. I’ve also included a link to a study on the effect of using hashtags on Facebook. Did you know that using hashtags in your Facebook posts could actually decrease engagement? I’ve also shared a link to a great article on choosing a social networking site, a free guide to CRO (Conversion Rate Optimization) and some tips on Pinterest. I hope you find some useful information here.
Are you looking to use social media more strategically? Do you know what your Facebook page looks like to other people or how to create a new graphic for your FB cover image? Want to use a more creative font for your WordPress website than the basic ones that are included in a standard WP installation? Find out more about these topics in this week’s #FridayFinds.
Have you heard about the “Smart Marketer’s Landing Page Conversion Course” or read about how to take advantage of the latest changes to the most popular social networking sites? Would you like to read an article about “30 Free Directory Submission Sites With High PR”? They’re all included in this week’s post in my #FridayFinds series.