Establishing your online brand encompasses many things including your domain name, your logo, your website, your social media presence and even your email address. If you’ve been blogging for a while, you probably already have registered your Gravatar, have a branded email address and a social media user name. If you’re new to blogging, you may want to start with these 4 simple steps to reinforce your brand. In this week’s #FridayFinds, I’m sharing a tutorial on how to create a custom vanity URL, examples of branding on social media and an article on the importance of website design.
Create Your Own Custom URL
Custom URLs are short, easy to remember web addresses that link directly to a specific page. Ana Hoffman of TrafficGenerationCafe.com has created an awesome tutorial HOW TO: Create Your Own Custom Vanity URL for Branding and Traffic. In her article, Ana explains not only how vanity URLs look better and are more memorable but also how you can use them in YouTube videos, Slideshare presentations, affiliate links, Bit.ly, Buffer, Twitterfeed and other social sharing tools as well.
As Ana says, this may take 30 to 60 minutes of your time to create a custom vanity URL (including registering a new domain name) but it’s important to look at this as an investment in your brand. For example, Ana’s shortened URLs are branded with tgcafe.it. After reading Ana’s, article, I immediately registered a new domain and customize my shortened URLs as keepupweb.us.
BTW – if you don’t already have custom URLs for these social media sites, you can start here:
Brand Your Social Media Profiles
In Brand Examples: Social Profile Designs on the Big 3 Networks on WebsiteMagazine.com, Allison Howen shows example of how three major brands, (Papa John’s Pizza, Petco and Virgin America), have successfully carried their brand into their Facebook, Google+ and Twitter profiles. In addition to screen captures, Allison shares her insight on what these companies have done right along with suggestions on how they could improve.
Brand Your Website
In The Importance of Web Design for Your Blog or Business by Ashley Faulkes on MadLemmings.com, Ashley talks about the benefits of good website design. Highlights from Ashley’s article include
- The importance of visual content in2014
- Branding your website
- Maintaining the functionality of your website
- Keeping basic SEO elements in mind
Ashley also shares the infographic Does Design Matter by Helen Alden from Infographicality.com.
Over To You:
Are you branding your shortened URLs like Ana does? Did you get inspiration from the social media profiles that Allison featured or insight from Ashley’s article on website design? Please share your thoughts and ideas below as we can always learn from each other.