Last week, I published the guest post Managing the Reputation of Your Business by Kevin Anderson. One of Kevin’s recommendation is to brand yourself in addition to branding your business. Some of his suggestions are guest blogging and participating on social media sites. I agree that participating on social media sites and commenting on blogs can be a critical part of your brand/reputation. How can we mix personal and business? Is it possible to mix the two? Do you have a strategy for sharing personal information online?
Your Digital Footprints:
Back in the day when I used to do a lot of face-to-face networking, I was a member of BNI, an international business networking group. One of the things that I heard repeatedly was that everything we do is either a relationship builder or a relationship destroyer. That applies to meeting (or exceeding) expectations and the way we present ourselves. I like to think of every comment and post that we make as being our digital footprints.
Your Blogging Voice:
I’ve shared this story before but for those of you who haven’t heard it, when I first started blogging, I tried to learn from “successful” business bloggers. The way I determined success was by their social proof including Alexa ranking, followers and whether or not they were recommended by other well-known and respected bloggers. One of the female bloggers who I followed had a unique writing style including liberally using profanity. I didn’t understand why she did this at the time but in spite of the language, I followed her and learned from her.
After a while of imlementing my “Stalking the Popular Kids” strategy, I reached the point where I was connected to many well respected authorities and I no longer felt that I needed to learn from her. (The truth is that her newsletters and blog made me feel uncomfortable.) So, I unsubscribed from her updates and never visited her site again. That was until today when I decided to see what she’s been up to. Her website has changed and her product offerings have expanded but I couldn’t find one objectionable word on her site or in her Twitter stream. So, she may have changed her style.
Google Vanity URLs
One other way to promote your brand is to take advantage of Google’s new vanity URLs for Google+. Recently Google announced that they are rolling out this feature to users. Login to your Google+ account and you may have a notification from Google about claiming your URL. If you don’t see a notification, click on your “About” page and hopefully you’ll see a button that says “Get URL”. If not, you will have to wait until it’s available to you.
Some people have had to wait for approval from Google but I was one of the lucky ones who received confirmation almost immediately. All I had to do was enter the verification code that was sent to my mobile phone. If you’re looking for an easy to follow post on setting up your Google+ URL, check out Claiming and Setting Up Your Official Gogle+ Vanity URL by Kimberly Castleberry on Just-Ask-Kim.com.
Over to You:
What are your thoughts? Are you developing your personal brand? Do you have tips to share on keeping part of your online life personal or do you mix the two? We’d love to hear from you.