According to Google Webmaster Tools, keyword stuffing is defined as “the practice of loading a webpage with keywords or numbers in an attempt to manipulate a site’s ranking in Google search results”. They go on to say that it “results in a negative user experience, and can harm your site’s ranking”. So, how can we write good content that our blog readers will enjoy while not getting penalized by the search engines?
Tracking and measuring is very important to running a successful business. If you don’t know what you’ve done and when you’ve done it, how else do you know what’s working and not working? For example, if you suddenly see an increase or decrease in sales or leads, will you know what the cause of it is? Was it a particular promotion or a new source of traffic to your website? Was it a traditional marketing strategy or an online strategy? Arming yourself with data can provide the insight that you need to make strategic decisions as well as provide help with normal daily operations.
After you’ve written that amazing content and before you press that “publish” button, every blogger should take a quick assessment of their post and be certain that it’s ready to go. What do I mean by ready to go? I’m referring to tweaking your article for the search engines (things like filling out meta tag data and making sure that any special characters like apostrophes and question marks don’t appear in the URL). I’m also talking about not uploading images that are worthy of printing and framing but instead have been formatted to display efficiently on a computer monitor.
The interaction between webmasters and visitors or readers in a website is often used as a gauge for the quality of a website and its writers or content contributors. The most telling indication of interactivity is the number of comments a website gets for its articles.
Just yesterday, I was visiting a blog and all of the posts were written by “Admin”. This is a common newbie mistake but it’s also a very dangerous one. I’ve written before about this being a security vulnerability. I’ve also written about other tips for newbies. Here’s my list of the top threetips that come to my mind. (Not all are about security. It’s an eclectic mix.) Feel free to add your tips in the comment section.
Recently, on the “Bloggers Helping Bloggers” group on LinkedIn, a member started the discussion “Do You Reciprocate Comments? Why Not?” It turned out to be one of the most active discussions that we have had and it certainly elicited a lot of comments. I was impressed by how passionate some bloggers are about reciprocating every comment. From a strategic point of view, is there value to commenting on a blog simply because the blogger left a comment for you?
As a small business owner or entrepreneur, how do you know whether or not a new strategy or tactic is working? If a month from now, you look at your Google Analytics and you see a significant change to your website traffic, will you know the cause? How do we know whether or not a new strategy or tactic is working? Which social media sites should we maintain our presence on? When is it time to cut our losses and stop doing something that isn’t producing the results that we desire?
We’ve all seen them . . . those little RSS icons (sometimes with text prompting you to subscribe). You may already have an RSS feed set up. You probably have subscribers and routinely submit your feed to directories. Using RSS feeds may already play be part of your link building efforts or (if you’re relatively new to blogging), you may be a little perplexed by the whole thing. Subscribing to an RSS feed can be pretty intimidating. So what the heck is this RSS stuff all about anyways?
Blogs are powerful tools that can be leveraged as part of an overall business strategy. They’re a great way to build awareness and drive traffic to a website for an existing business. Blogs can also be a business themselves. Some people are able to monetize their blogs and there are a number of people who start blogging in hopes of making a living solely through blogging.
Hackers like to target popular software programs. (Just ask anyone at Microsoft and they’ll agree.) There are WordPress plug-ins that you can install for additional security but there are also some basic steps that you can take to help decrease the chances of your WordPress blog from being hacked that don’t include installing plug-ins.