The holiday season is upon us and last minute shoppers are hurriedly rushing through the stores and driving erratically through parking lots. Rather than relaxing and taking a deep breath and spending time with our friends and loved ones, many of us are making lists and stressing out over all of the things that we have left to do.
Are you a blogger? If you are, are you using your blog to build awareness and drive traffic to a website for an existing business or is your blog your business? Or do you simply blog as a hobby? What fascinates me lately is the number of people who start blogging in hopes of making a living solely through blogging. How do they intend on doing this? Is their blog designed to promote a product or service? Is the product or service their own or someone else’s? Is the plan to make money through Google AdSense, affiliate programs or multi-level marketing? So my question is … “Is your blog your business or do you blog to promote your business?”
Seems these days, everyone knows someone who’s blogging. Whether it’s for fun or for profit, people are blogging. In my previous post, “To Blog or NOT to Blog. That is the Question”, I geared the discussion towards people who want to make money either directly with a blog or by driving traffic to an existing website (presumably where you’re trying to make money promoting a product or service).
Looking for low-cost ways to drive traffic to your website? Establish an online presence, build awareness and make connections – basically the same methods that entrepreneurs and businesses have been using to promote their products and services for years. In addition to networking on the Internet by participating in forum groups, message boards and social networking sites, you can also comment on blogs. There are even online communities for people who are serious about commenting. One of the more popular ones (and the one that I’m a member of) is the ComLuv network. CommentLuv is a “plugin”/program that works with blogs. When a member of the ComLuv network comments on a blog that is running the CommentLuv plugin, in addition to their comment, a link to one of their blog posts will be included. This is a wonderful opportunity for a blogger to get a “backlink” (link back to your blog/website). Thousands of blogs have installed this simple plugin. In addition to building awareness, useful and constructive comments can help to build a reputation too.
In last week’s post, I talked about using RSS feeds to get updates on blogs and other websites such as news media. I specifically mentioned blogs and news websites because those are the two types of websites that are most likely to have RSS feeds. Of course, the reason for having an RSS feed is to easily give your readers access to your updates. And blogs need to be updated. Believe me when I say a successful blog is a commitment.