Categories
branding Business Strategy SEO Websites

Do You Want to Consolidate Multiple Websites?

Share Button

Do you have multiple blogs and struggle to maintain them? Have you ever thought about rebranding and combining your websites under one brand? How would you begin? Could it have a negative impact on your SEO efforts?

These are interesting questions and consolidating multiple websites into one is not a strategy that should be taken lightly. It is also a journey that I just went on with Doreen Pendgracs (a published author, travel blogger, speaker and freelance writer).

Over the years, Doreen found herself with four separate websites. Not only was it time consuming to create content for each site, she also found herself torn between which site the content belonged on. Was it about chocolate, travel, writing, lifestyle or one of her books? Sometimes, the answer was yes to all.

So, how and why did Doreen and I decide that the best strategy would be to consolidate her sites? Come along with us as I show you how we made the decision. Hopefully, you’ll gain some insight by taking a look behind the scenes.

Share Button
Categories
branding Friday Finds

How Are You Building Your Online Brand? #FridayFinds

Share Button

Establishing your online brand encompasses many things including your domain name, your logo, your website, your social media presence and even your email address. If you’ve been blogging for a while, you probably already have registered your Gravatar, have a branded email address and a social media user name. If you’re new to blogging, you may want to start with these 4 simple steps to reinforce your brand. In this week’s #FridayFinds, I’m sharing a tutorial on how to create a custom vanity URL, examples of branding  on social media and an article on the importance of website design.

Share Button
Categories
branding

Building Your Personal Brand Online

Share Button

Last week, I published the guest post Managing the Reputation of Your Business by Kevin Anderson. One of Kevin’s recommendation is to brand yourself in addition to branding your business. Some of his suggestions are guest blogging and participating on social media sites. I agree that participating on social media sites and commenting on blogs can be a critical part of your brand/reputation. How can we mix personal and business? Is it possible to mix the two? Do you have a strategy for sharing personal information online?

Share Button
Categories
branding Friday Finds

Social Media Branding, Color in Website Design and Images #FridayFinds

Share Button

This week in my #FridayFinds series, I share links to an article that talks about “The Great Social Media Waste”, a post with great examples of branding your social networking profiles (on Twitter, Google+ and Facebook), the role of color in website design and tips on using images in your website/blog.

Share Button
Categories
branding

Is Your Email Address Part of Your Brand?

Share Button

Have you ever received an email from a business and noticed that it came from a personal email account? You know the ones that I’m talking about. Maybe it’s your local handyman or your nail salon. You’re expecting to see their business name but if they’re using a Gmail or an AOL account, what are they branding? Themselves? Google? AOL? Recently, I received an email from a new restaurant. I had subscribed to a newsletter that they had posted on their website – which means they have a website. So why was their email from an AOL account?

Share Button
Categories
branding

Do you Brand Yourself, Your Company, or Your Product on Social Media Sites?

Share Button

Recently I started a discussion called “The Ten Do’s of Using Twitter To Promote Your Business” on the LinkedIn group, “Business Knowledge Share — powered by American Express”. My 4th tip is to be consistent about your social media presence. I talk about creating your Gravatar and registering the same username across all social media platforms. (The rest of the post includes nine more tips on promoting your business with Twitter but I’m here today to talk about the branding aspect of choosing your username.)

Share Button
Categories
branding

4 Simple Steps to Building Your Brand Online

Share Button

Building your brand online can help you be one of the first people/businesses that comes to mind when someone is looking for your product or service. In the small town that I live in, there’s a woman who drives a truck around selling fresh produce. She’s known as the “fruit lady”. She is a walking/driving advertisement for her family owned business. Whenever conversation turns to where to buy the freshest fruits and vegetables, someone will mention her. She is a living example of someone who has done an excellent job of building their brand and creating top-of-mind awareness.

Share Button
Categories
branding

Is Your Twitter User ID Part of Your Brand?

Share Button

I don’t know if this branding strategy makes sense to anyone but me but when I first reserved my Twitter name, I puzzled over how I could tie it into my brand. After all, 15 characters isn’t much. If my domain name (keepupwiththeweb) had been 1 less character, I could have chosen that as my Twitter name. Of course that wasn’t the case. So I reserved KEEPUPWEB as my Twitter name and decided to make the best of it.

Share Button