Do You Want to Consolidate Multiple Websites?

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Do you have multiple blogs and struggle to maintain them? Have you ever thought about rebranding and combining your websites under one brand? How would you begin? Could it have a negative impact on your SEO efforts? These are interesting questions and consolidating multiple websites into one is not a strategy that should be taken […]

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How Are You Building Your Online Brand? #FridayFinds

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Establishing your online brand encompasses many things including your domain name, your logo, your website, your social media presence and even your email address. If you’ve been blogging for a while, you probably already have registered your Gravatar, have a branded email address and a social media user name. If you’re new to blogging, you […]

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Building Your Personal Brand Online

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Last week, I published the guest post Managing the Reputation of Your Business by Kevin Anderson. One of Kevin’s recommendation is to brand yourself in addition to branding your business. Some of his suggestions are guest blogging and participating on social media sites. I agree that participating on social media sites and commenting on blogs […]

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Social Media Branding, Color in Website Design and Images #FridayFinds

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This week in my #FridayFinds series, I share links to an article that talks about “The Great Social Media Waste”, a post with great examples of branding your social networking profiles (on Twitter, Google+ and Facebook), the role of color in website design and tips on using images in your website/blog.

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Is Your Email Address Part of Your Brand?

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When you send emails for your business, do you use an email address that includes your domain name? If not, you’re missing a branding opportunity.

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Do you Brand Yourself, Your Company, or Your Product on Social Media Sites?

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Recently I started a discussion called “The Ten Do’s of Using Twitter To Promote Your Business” on the LinkedIn group, “Business Knowledge Share — powered by American Express”. My 4th tip is to be consistent about your social media presence. I talk about creating your Gravatar and registering the same username across all social media […]

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4 Simple Steps to Building Your Brand Online

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Building your brand online can help you be one of the first people/businesses that comes to mind when someone is looking for your product or service. In the small town that I live in, there’s a woman who drives a truck around selling fresh produce. She’s known as the “fruit lady”. She is a walking/driving advertisement […]

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Is Your Twitter User ID Part of Your Brand?

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I don’t know if this branding strategy makes sense to anyone but me but when I first reserved my Twitter name, I puzzled over how I could tie it into my brand. After all, 15 characters isn’t much. If my domain name (keepupwiththeweb) had been 1 less character, I could have chosen that as my […]

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