Categories
Blogging Business Strategy Websites

Case Study: Consolidating Multiple Websites Into One

Share Button

When I posed the question “Do You Want to Consolidate Multiple Websites?”, I didn’t expect such clear lines to be drawn between people who strongly believe in maintaining separate niche sites and those who themselves are dealing with whether or not to combine WordPress blogs into one main site. While everyone wasn’t in total agreement, most everyone agreed that there can be situations where consolidation is the best route to go.

Was my post controversial? Yes. Not everyone agreed with our strategy. Some readers felt that clearly defined niche sites are the route to go. Other readers were considering the same strategy. The thing is that there isn’t a one-size-fits-all strategy for deciding if you need one website or multiple sites. This week, let’s take a closer look at the thought process behind the decision to merging multiple blogs into a new cohesive brand.

Share Button
Categories
branding Business Strategy SEO Websites

Do You Want to Consolidate Multiple Websites?

Share Button

Do you have multiple blogs and struggle to maintain them? Have you ever thought about rebranding and combining your websites under one brand? How would you begin? Could it have a negative impact on your SEO efforts?

These are interesting questions and consolidating multiple websites into one is not a strategy that should be taken lightly. It is also a journey that I just went on with Doreen Pendgracs (a published author, travel blogger, speaker and freelance writer).

Over the years, Doreen found herself with four separate websites. Not only was it time consuming to create content for each site, she also found herself torn between which site the content belonged on. Was it about chocolate, travel, writing, lifestyle or one of her books? Sometimes, the answer was yes to all.

So, how and why did Doreen and I decide that the best strategy would be to consolidate her sites? Come along with us as I show you how we made the decision. Hopefully, you’ll gain some insight by taking a look behind the scenes.

Share Button
Categories
Business Strategy Guest Posts Marketing

Podcasting: Because Your Audience Wants To Hear From You

Share Button

They know and trust your voice. They feel like they already know you. Your podcast is just the natural next step in your ongoing relationship.

You already have at least two-thirds of the structure you need: your blog, your audience. The other third would be your email autoresponder series. Podcasting is the natural next step in building relationships online and offline.

But we’re getting ahead of ourselves!

Radio Tales

When is the last time you listened to the radio, as in AM/FM? This morning? Last week?

Personally, I don’t listen to AM/FM radio much these days at all. But it so happened that I was visiting a friend on a Sunday morning and she had her radio tuned to her favorite weekly old-time gospel program. What struck me was the line-up of songs: they didn’t appeal to me in the least but it got me to thinking about how the radio station chose the songs to play.

They play what the people want to hear.

Share Button
Categories
Business Strategy Guest Posts Marketing

People Will Buy From You When They Understand What Business You’re Really In!

Share Button

Are you confused and wondering why people aren’t buying more from you?

After all, you have a great product or service that everyone needs or wants! But for some reason they are not coming to your website to buy from you or to contact you for a call or meeting.

When you follow-up with people do you get pleasantries and are asked to email or call them and when you do all you get is silence on a routine basis?

The cause may be revealing and the solution easier than you may think.

I don’t know about you, but whenever I meet someone for the first time at a networking event, in the line at the store or even on the airplane I’m often asked; “What do you do?”

Share Button
Categories
Business Strategy Guest Posts Internet Marketing

What’s Better Than Blog Updates? Autoresponder Series That Rock!

Share Button

They are filling the seats. Hanging on every word that proceedeth from your lips (err, pen). Because you’re sending them an autoresponder series that rocks, not just ‘blog updates’. Right?

Is your email marketing audience looking for blog updates or informative autoresponder series?
Is your email marketing audience looking for blog updates or informative autoresponder series?

Email Marketing: It’s The People That Matter

We’re almost at the close of 2014. We’re looking forward to filling our calendars with engagements for 2015. Some of us are in the midst of mobile marketing for the holidays or thinking about how to incorporate responsive email design in the coming year.

All those activities are worthwhile but totally worthless unless you add major value to those outgoing emails.

Share Button
Categories
Business Strategy eCommerce Mobile Computing

Speed Up Holiday Shopping With Mobile Point of Sale

Share Button

Showroom Shoppers Whip Out Mobile Devices to Complete Sales

Showrooming Cartoon by Tom Fishburne, Marketoonist.com

The holiday season is here and shoppers want modern point-of-sale technology to speed them through the showroom and the checkout lines. Are retailers and small businesses living up to customer expectations?

Share Button
Categories
Business Strategy

Is Cloud Storage Part of Your Disaster Recovery Plan?

Share Button

Maybe a better question would be is do you have a disaster recovery plan? A while ago, I wrote an article called Could Your Business Survive if Something Happened to You? Anyone who is running a business needs to have a plan in place in case of the unthinkable. What if something happened to you or your business? For example, in the case of fire or a natural disaster that destroyed your physical location could someone step in and continue to run your business or could you replicate your business at another location? Would it basically be lights out and the end of your business as you know it today?

Share Button
Categories
Business Strategy Guest Posts

Why You Should Be Your Own Google Analytics Ninja, and 4 Steps To Do It: Part 2

Share Button

Welcome back to our virtual dojo where you can learn how to be a Ninja when it comes to understanding Google analytics! If you read through part one, you’ve already installed the analytics code on your website, established some landmarks, and know a bit more about supermarkets. You have already gathered some great data and now know your best landing pages and how much time people are spending on your site.

Share Button
Categories
Business Strategy Guest Posts

Why You Should Be Your Own Google Analytics Ninja and 4 Steps To Do It – Part 1

Share Button

So, now you’ve made the move. You took a leap of faith and now your company is fully operational on the Internet. The meaning of “operational” may vary according to your business model and your exact product/service, of course. For instance, if you were running a brick-and-mortar supermarket, being operational would mean nothing more than having merchandise, a few staff members and open doors. It would be enough to do business, right?

Share Button
Categories
Business Strategy Guest Posts

Is Cloud Computing Safe for Your Business?

Share Button

Recently, it seems that almost every company, small business and even individuals are making use of that ever-elusive, intangible, yet so important, “cloud”.  Even Hewlett Packard is jumping on board (perhaps rather unsuccessfully as one of their rep’s intelligently stated, “we’re doing that cloud thing”), but is it right for you?  Hopefully you’ve done a little more homework than HP and you’re wondering if cloud computing will beneficial or detrimental to your needs.  You might be a little reticent into making the switch, “My client’s intimate account details could be exposed!” or, “there’s just too many risks!”  Hopefully some of the information in this article can help answer some of these concerns.

Share Button