Case Study: Consolidating Multiple Websites Into One

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When I posed the question “Do You Want to Consolidate Multiple Websites?”, I didn’t expect such clear lines to be drawn between people who strongly believe in maintaining separate niche sites and those who themselves are dealing with whether or not to combine WordPress blogs into one main site. While everyone wasn’t in total agreement, […]

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Do You Want to Consolidate Multiple Websites?

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Do you have multiple blogs and struggle to maintain them? Have you ever thought about rebranding and combining your websites under one brand? How would you begin? Could it have a negative impact on your SEO efforts? These are interesting questions and consolidating multiple websites into one is not a strategy that should be taken […]

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Podcasting: Because Your Audience Wants To Hear From You

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Podcasting is the natural next step in relationship building. They know and trust your voice. They feel like they already know you. Knowing that your audience, your target market, and your clients truly want to hear from you is the most compelling reason to get started with your own podcast.

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People Will Buy From You When They Understand What Business You’re Really In!

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Are you confused and wondering why people aren’t buying more from you? After all, you have a great product or service that everyone needs or wants! But for some reason they are not coming to your website to buy from you or to contact you for a call or meeting. When you follow-up with people […]

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What’s Better Than Blog Updates? Autoresponder Series That Rock!

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Are you creating permanent marketing assets that can be used over and over again? How many sales do you make from people who subscribe to blog updates?

Bloggers are writers and, therefore, uniquely qualified to craft engaging autoresponder series for themselves and clients.

Do your clients a huge favor by helping them create strong, meaningful email marketing materials and steering them away from “just blog updates.”

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Speed Up Holiday Shopping With Mobile Point of Sale

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The holiday season is here and shoppers want modern point-of-sale technology to speed them through the showroom and the checkout lines. Are retailers and small businesses living up to customer expectations?

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Is Cloud Storage Part of Your Disaster Recovery Plan?

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Maybe a better question would be is do you have a disaster recovery plan? A while ago, I wrote an article called Could Your Business Survive if Something Happened to You? Anyone who is running a business needs to have a plan in place in case of the unthinkable. What if something happened to you […]

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Why You Should Be Your Own Google Analytics Ninja, and 4 Steps To Do It: Part 2

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Welcome back to our virtual dojo where you can learn how to be a Ninja when it comes to understanding Google analytics! If you read through part one, you’ve already installed the analytics code on your website, established some landmarks, and know a bit more about supermarkets. You have already gathered some great data and […]

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Why You Should Be Your Own Google Analytics Ninja and 4 Steps To Do It – Part 1

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So, now you’ve made the move. You took a leap of faith and now your company is fully operational on the Internet. The meaning of “operational” may vary according to your business model and your exact product/service, of course. For instance, if you were running a brick-and-mortar supermarket, being operational would mean nothing more than […]

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Is Cloud Computing Safe for Your Business?

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Recently, it seems that almost every company, small business and even individuals are making use of that ever-elusive, intangible, yet so important, “cloud”.  Even Hewlett Packard is jumping on board (perhaps rather unsuccessfully as one of their rep’s intelligently stated, “we’re doing that cloud thing”), but is it right for you?  Hopefully you’ve done a […]

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