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Content Marketing eCommerce Guest Posts

How Convincing Content Can Get Your Customers to Buy

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Any digital marketer will tell you that the average conversion rates they get from websites hovers between 2 to 6% across the board. Of course there are outliers at both ends of the spectrum, however, that’s the ballpark in which most websites operate. So what do the high performing outliers do that sets them apart from the average Joes?

In two words, inbound marketing. A sound inbound marketing strategy can double average conversion rates for websites from 6% to 12%, according to research from HubSpot.

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Content Marketing Friday Finds Social Media

Twitter, Content Marketing and Social Media Resources #FridayFinds

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I can’t think of a better way to kick off my 2015 #FridayFinds series than to take a close look at an in-depth study of the drivers behind Twitter, the most shared content marketing articles of 2014 and some highly recommended social media marketing tips and tools. I’m sure you’ll find many of these resources valuable in the year ahead.

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