Keeping Your Online Business Secure

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Running an online business can be a very rewarding opportunity. Due to the potential savings for the business owner from not paying for a physical storefront, online businesses can often offer services and products for a better price to their customers or, at the very least, afford to offer free shipping. Both can drive a […]

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Do You Sell Online? Want To?

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(c) Can Stock Photo Building an eCommerce website or simply adding an online shopping cart to an existing site can seem like an overwhelming task. There are so many options available including: selling on popular online marketplaces (like eBay, Etsy or Amazon’s Handmade Marketplace), adding WordPress plugins to an existing site, using services such as […]

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How Convincing Content Can Get Your Customers to Buy

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Any digital marketer will tell you that the average conversion rates they get from websites hovers between 2 to 6% across the board. Of course there are outliers at both ends of the spectrum, however, that’s the ballpark in which most websites operate. So what do the high performing outliers do that sets them apart […]

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Self-Serve: How the Mobile Age is Impacting Customer Service

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Prior to the days of the Internet, businesses were very limited by the number of options they had for communicating with their customers, making it difficult to build brand loyalty on a broad scale. But thanks to the ever-evolving technology, the ways in which businesses are able to connect with the customers has changed and […]

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67% of Shopping Carts are Abandoned – Stop your Customers from Leaving

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In 2013 a staggering $1.7 trillion dollars will be left in shopping carts.  With 2 in 3 desktop users abandoning their carts, there’s a staggering amount of revenue left on the table.  If you’re looking to boost your site’s conversion rate, it’s best to focus on optimizations as close to the purchase as possible.  Here […]

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Speed Up Holiday Shopping With Mobile Point of Sale

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The holiday season is here and shoppers want modern point-of-sale technology to speed them through the showroom and the checkout lines. Are retailers and small businesses living up to customer expectations?

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Are You Ready for Business Black Friday Weekend and Cyber Monday?

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The holiday season is a great time to sell products and services. According to a survey conducted by the National Retail Federation, the average person will complete about 39.5% of their holiday shopping online. (up from 38.8% last year). Additionally, Shop.org, (the digital division of NRF), is forecasting that online holiday sales will increase between […]

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4 eCommerce Marketing Channels You Should Use – Part 2

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In part 1 of this article, I covered paid search and comparison shopping engines.  Now that we’ve conquered the pay-per-click universe, let’s move on to the owned or earned forms of marketing an eCommerce site: SEO and social media!

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4 eCommerce Marketing Channels You Should Use – Part 1

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I can’t tell you how frequently I hear things like “I can’t afford pay-per-click” or “Social media doesn’t work.”  These business owners have done some light experimentation with the channel and formed an opinion that is now used as a blanket for all forms of pay-per-click or social media.  What I wanted to cover in […]

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