Establishing your online brand encompasses many things including your domain name, your logo, your website, your social media presence and even your email address. If you’ve been blogging for a while, you probably already have registered your Gravatar, have a branded email address and a social media user name. If you’re new to blogging, you may want to start with these 4 simple steps to reinforce your brand. In this week’s #FridayFinds, I’m sharing a tutorial on how to create a custom vanity URL, examples of branding on social media and an article on the importance of website design.
Plugins are programs (written in the PHP scripting language) that can add additional functionality to your WordPress website. Some plugins perform functions such as backups, caching and security. Others add special features like forms, image galleries, displaying related posts etc. Since plugins are basically a way of adding more code to your site, it’s understandable that a plugin can impact your site performance. In this week’s #FridayFinds, let’s take a look at why some WordPress plugins slow down your website, some highly recommended plugins and a simple alternative to adding a plugin for your social media follow buttons.
Have Facebook’s algorithm changes affected how many of your followers actually see your posts on your FB business page? If you’re not willing to pay Facebook to promote your posts, what’s your alternative strategy? (I’m spending more time on Google+.) In this week’s #FridayFinds, I share links to two articles that should get you thinking about Facebook business pages. As a bonus, I’ve also found a great article on how to insert widgets into your WordPress posts and pages to incorporate dynamic content (such as your Flickr and Instagram images).
Lately, I’ve been neglecting my #FridayFinds series where I highlight some of the blog posts that I have found to be interesting throughout the week. (Actually, it’s been closer to a month since I’ve written an article in this series.) So, even though it’s a Monday, without further ado, I bring to you some articles that I think may be of interest to you. My topics this week include sharing on Social Media, the WordPress page-theme plugin and an example of a website redesign for an interior designer.
What are some of your favorite social media tools? Check out this week’s #FridayFinds for a link to a great recap article of the 2013 Social Media Success Summit where forty four social media experts shared their expertise and favorite tools. Also, do you understand Google’s TOS (terms of service) as they pertain to the use of your name and image in advertisements? You may be surprised what the default setting is. Then, to round out this week’s shares, we’ll take a look at WordPress themes that suite specific niche targets.
Most bloggers recognize the value of generating backlinks to help rank higher in the search engines. One of the most popular ways to get beneficial do-follow links to your site is by commenting on CommentLuv enabled websites. Did you know that there are many social media sites that allow do-follow links as well? Did you also know that there is a browser extension that you can install that will help you hide spam, ads and sponsored stories from your Facebook newsfeed? Learn more about this (plus some great ideas for making your images stand out) in this week’s #FridayFinds.
Are you looking for a marketing strategy for your E-Book? Did you see the viral video about overusing hashtags or would you like to learn more on how to effectively use them? Did you hear about the training that Google is offering on Google Analytics or get a chance to read Kristi Hines’ article on KissMetrics about referral paths (in Google Analytics)? Learn more about all of these in this week’s #FridayFinds series.
Were you impacted by Google Hummingbird (the most recent algorithm changes)? What exactly is Hummingbird and how do you know for sure if any of Google’s SEO updates affected you? Check out this week’s #FridayFinds for a short synopsis and links to more in-depth articles that can help you better understand the most recent Google updates. Also, read a fun Halloween inspired article on what not to do on social media and check out 30 ideas for running contests on Facebook.
This week’s #FridayFinds introduces a viral video on the use (or should I say overuse) of #hashtags. I’ve also included a link to a study on the effect of using hashtags on Facebook. Did you know that using hashtags in your Facebook posts could actually decrease engagement? I’ve also shared a link to a great article on choosing a social networking site, a free guide to CRO (Conversion Rate Optimization) and some tips on Pinterest. I hope you find some useful information here.
Are you looking to use social media more strategically? Do you know what your Facebook page looks like to other people or how to create a new graphic for your FB cover image? Want to use a more creative font for your WordPress website than the basic ones that are included in a standard WP installation? Find out more about these topics in this week’s #FridayFinds.