Running an online business can be a very rewarding opportunity. Due to the potential savings for the business owner from not paying for a physical storefront, online businesses can often offer services and products for a better price to their customers or, at the very least, afford to offer free shipping. Both can drive a […]
Any digital marketer will tell you that the average conversion rates they get from websites hovers between 2 to 6% across the board. Of course there are outliers at both ends of the spectrum, however, that’s the ballpark in which most websites operate. So what do the high performing outliers do that sets them apart […]
Podcasting is the natural next step in relationship building. They know and trust your voice. They feel like they already know you. Knowing that your audience, your target market, and your clients truly want to hear from you is the most compelling reason to get started with your own podcast.
Years ago in the early days of WordPress, everything was free. You either chose a boring default theme, picked one someone else had created or wrote your own theme. Then two things happened: 1) people realized they need to make money and 2) hackers discovered themes are a way to create security holes. Unfortunately, since […]
Who doesn’t love blogging? Who doesn’t want to improve upon what they’re already doing or learn something that might help them move forward! Whichever might be the case for you, we are happy you’re here. Sherryl was so kind to extend an invitation to be her guest so I thought I would share some very […]
Are you confused and wondering why people aren’t buying more from you? After all, you have a great product or service that everyone needs or wants! But for some reason they are not coming to your website to buy from you or to contact you for a call or meeting. When you follow-up with people […]
It’s not over, when it’s over,” they say. Just writing up awesome content and publishing on your blog isn’t enough. There’s a lot more that has to go on after publishing. Sharing on your social networks, reaching out to influencers to let them know that they’ve been mentioned in your post, and a lot of […]
Prior to the days of the Internet, businesses were very limited by the number of options they had for communicating with their customers, making it difficult to build brand loyalty on a broad scale. But thanks to the ever-evolving technology, the ways in which businesses are able to connect with the customers has changed and […]
Are you creating permanent marketing assets that can be used over and over again? How many sales do you make from people who subscribe to blog updates?
Bloggers are writers and, therefore, uniquely qualified to craft engaging autoresponder series for themselves and clients.
Do your clients a huge favor by helping them create strong, meaningful email marketing materials and steering them away from “just blog updates.”
Website security is a big problem. The evil surrounding us is baffling and seemingly indiscriminate.
The numbers show dire consequences for businesses that fail to put preventive measures in place. But you don’t have to be a sideline victim.
It’s time to adopt an offensive stance to protect online technology assets (like your business website). Empower yourself with information and proactive strategies.