Do you feel like I do, that search Engine Optimization (SEO) has always been a bit of a mystery? For years, we’ve been taught that keywords, quality backlinks and “great” content will drive traffic to your site. But Google seems to be constantly changing the rules on us. Now we need to learn more about […]
Once upon a time, all that a business had to do was to produce. Customers were called “consumers” then. Today, that term just won’t apply. No one consumes anything. Before customers patronize, they wield a huge list of expectations that businesses have to match up to.
These days, how your company stores and transfers data is as important as what kinds of software you rely on to get the job done. Depending on what kind of company you run and how you prefer to format your office, there are several data storage solutions that work great on their own and in […]
You need a finger on the pulse of what’s being said about you. Today, that goes deeper than setting Google Alerts for your company. Between Facebook, Twitter, Google Alerts and Analytics, you can accumulate a lot of data very quickly. Since Facebook’s addition of hashtags to their engine, search has become a valid method of […]
Social media has become incredibly popular. Many people have accounts on sites like Facebook, Twitter, Google Plus, or LinkedIn, and many share information, photos, and other things with their friends through these sites. But they may not realize how much they’re sharing or that strangers can access some of this information. In fact, some people […]
In part 1 of this article, I covered paid search and comparison shopping engines. Now that we’ve conquered the pay-per-click universe, let’s move on to the owned or earned forms of marketing an eCommerce site: SEO and social media!
I can’t tell you how frequently I hear things like “I can’t afford pay-per-click” or “Social media doesn’t work.” These business owners have done some light experimentation with the channel and formed an opinion that is now used as a blanket for all forms of pay-per-click or social media. What I wanted to cover in […]
It’s a frustrating situation when a company has created a mobile site or an app that ends up causing more of a struggle than if you were to use the regular website. Let’s take a look at the differences between these two types of website designs, and when one might work better than the oth
Years ago, talking robots and computers astounded the imaginations of our grandparents and parents. Jump ahead into the 21st Century where technology is advancing so quickly, it’s hard to keep up with all the new must-have gadgets. What can techno geeks and consumers expect to see in the near future? Here, we look at 10 devices […]
Tablets are computers, but they work a lot differently than the standard desktops and laptops everyone is used to. This means web designers need to build in accommodations for mobile users, whether this is a separate mobile website or an app. Take a look at these six ways that tablet computing influences web design and […]