Do you feel like I do, that search Engine Optimization (SEO) has always been a bit of a mystery? For years, we’ve been taught that keywords, quality backlinks and “great” content will drive traffic to your site.
But Google seems to be constantly changing the rules on us. Now we need to learn more about semantics. Semantic search isn’t new; it’s just become more important.
This is a complex topic, but in this post I’ll briefly define semantic search and its key elements: structured data markup and rich snippets.