Let’s face it; start-ups need all the help they can get. It is never easy to start a business, and there are always a thousand and one things to worry about. But the biggest concern of any new company is finding customers and clients. So the aim is to maximize exposure, tap into new markets, […]
Welcome back to our virtual dojo where you can learn how to be a Ninja when it comes to understanding Google analytics! If you read through part one, you’ve already installed the analytics code on your website, established some landmarks, and know a bit more about supermarkets. You have already gathered some great data and […]
So, now you’ve made the move. You took a leap of faith and now your company is fully operational on the Internet. The meaning of “operational” may vary according to your business model and your exact product/service, of course. For instance, if you were running a brick-and-mortar supermarket, being operational would mean nothing more than […]
Recently, it seems that almost every company, small business and even individuals are making use of that ever-elusive, intangible, yet so important, “cloud”. Even Hewlett Packard is jumping on board (perhaps rather unsuccessfully as one of their rep’s intelligently stated, “we’re doing that cloud thing”), but is it right for you? Hopefully you’ve done a […]
Google+ has emerged as a very popular social networking medium. Although it hasn’t replaced some other popular mediums such as Facebook or Twitter yet, it has its own charm and share of audience who enjoy the platform. However, most people are not familiar with Google Plus. So let’s check out some basic tips to increase […]
Online marketing has turned out to be the most talked-about trend in the online community. Indeed, there’s just so many ideas out there that you can pick up and use in your marketing campaigns. But the question is, are you really sure that you’ll get a profound impact that will boost your business?
The world of advertising used to revolve around print media and television commercials. The advancements made in computer technology and the Internet has given businesses a new, powerful tool to get the word out – emails. Creating a targeted email marketing campaign with ‘gotcha’ style takes practice and planning.
This is a guest post by Steven Papas. People will always pay more in time to be entertained. The entertainment feature of social networking sites is in those fun words and creative pictures. Playing by this rule has pushed many businesses and brands to the limelight. Why write about your environment, what you saw on […]
The term “SEO” may sound foreign to many startup merchants, but understanding what it is and how it works can make your e-commerce business boom. Short for search engine optimization, SEO helps your website rank higher in search engine results, get more visitors, and ultimately boost your revenue.
As a small business owner, and user of social media, you’ve come across articles where a major corporation is unveiling their new logo to the world. They do it in hopes to gather interest and excitement. One great example of a successful launch was last year’s Starbucks rebranding. I wouldn’t even really call it a rebranding as […]