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Internet Marketing – Keep Up With The Web – Sherryl Perry

What’s Better Than Blog Updates? Autoresponder Series That Rock!

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Are you creating permanent marketing assets that can be used over and over again? How many sales do you make from people who subscribe to blog updates?

Bloggers are writers and, therefore, uniquely qualified to craft engaging autoresponder series for themselves and clients.

Do your clients a huge favor by helping them create strong, meaningful email marketing materials and steering them away from “just blog updates.”

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Can You Influence Consumers by Using Neuromarketing Techniques? #FridayFinds

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In my last #FridayFinds post, we took a look at neuromarketing and how big companies use it to influence buyers. For those of you who may have missed that article, in neuromarketing, companies use medical technologies such as fMRIs (functional magnetic resonance imaging) and EEGs (electroencephalography) to study how our brains respond to marketing stimuli. […]

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Big Companies Use Neuromarketing to Influence Buyers. Can You?

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As a website owner (and digital marketer), could you apply the principles of neuromarketing to your online efforts? Do you know what neuromarketing is? Do you know how to apply the principles of neuromarketing to your website design and how to create landing pages that will generate more conversions? Learn the answers to those questions […]

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The New Wave – Learn the Latest Inbound Marketing Trends

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Ever since Seth Godin turned the marketing world on its head with the concept of ‘permission marketing’, the idea of attracting customer’s attention by developing a strong relationship and offering genuine value has gained momentum to the point where it now makes up the foundation of a web business’s marketing strategy. The great thing about […]

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Piquing Interest with Pinterest: Selling your Small Business

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Pinterest has been a hot topic lately, and with social media outlets skyrocketing, small businesses owners have begun looking into utilizing the Pinterest platform to increase profitability and drive traffic back to their sites. These same tactics can be employed by small business owners looking to sell their businesses, though there are a few things […]

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Are You Using Google AdWords for Pay Per Click Advertising?

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I’ve written several articles in the past touting how effective PPC (pay-per-click) advertising can be. On the other hand, it can also be a huge money waster. As in anything, there’s a learning curve involved and it’s very easy to waste a lot of money quickly. The key is to approach it strategically. I recently […]

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How Start Ups Can Benefit From Geo-Targeting

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Let’s face it; start-ups need all the help they can get.  It is never easy to start a business, and there are always a thousand and one things to worry about.  But the biggest concern of any new company is finding customers and clients.  So the aim is to maximize exposure, tap into new markets, […]

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Content Writing: The Most Formidable Online Marketing Strategy

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Online marketing has turned out to be the most talked-about trend in the online community. Indeed, there’s just so many ideas out there that you can pick up and use in your marketing campaigns. But the question is, are you really sure that you’ll get a profound impact that will boost your business?

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Can Your Small Business Compete with the Big-Box Stores?

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Let’s face it. We’re all consumers. So, what makes us buy from one business instead of another? What’s the motivation behind your buying decisions? Does your website represent your business well enough that you can attract new customers based on your Internet presence alone? While on vacation last week, we decided to do some minor […]

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4 Tips to Creating Successful Google AdWord Pay Per Click PPC Ads

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Pay-Per-Click advertising (PPC) can be a very effective marketing tool when used skillfully and wisely. Recently, I posted a series of three articles explaining how you can run PPC ads on a budget, target your ads using keyword phrases based on buyer-intent and creating a landing-page or micro-site for a targeted Pay-Per-Click ad.  This article […]

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