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Business Strategy Guest Posts Internet Marketing

What’s Better Than Blog Updates? Autoresponder Series That Rock!

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They are filling the seats. Hanging on every word that proceedeth from your lips (err, pen). Because you’re sending them an autoresponder series that rocks, not just ‘blog updates’. Right?

Is your email marketing audience looking for blog updates or informative autoresponder series?
Is your email marketing audience looking for blog updates or informative autoresponder series?

Email Marketing: It’s The People That Matter

We’re almost at the close of 2014. We’re looking forward to filling our calendars with engagements for 2015. Some of us are in the midst of mobile marketing for the holidays or thinking about how to incorporate responsive email design in the coming year.

All those activities are worthwhile but totally worthless unless you add major value to those outgoing emails.

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Friday Finds Internet Marketing

Can You Influence Consumers by Using Neuromarketing Techniques? #FridayFinds

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In my last #FridayFinds post, we took a look at neuromarketing and how big companies use it to influence buyers. For those of you who may have missed that article, in neuromarketing, companies use medical technologies such as fMRIs (functional magnetic resonance imaging) and EEGs (electroencephalography) to study how our brains respond to marketing stimuli. In that article, I shared a bit of the history behind this field of marketing . (Remember the 2004 Pepsi Challenge?) We also took a look at how digital marketers are applying behavioral psychology into website design and how neuroscience can be used to increase conversion rates on our web pages. This week, let’s recap what we learned in my previous post, take a look at a SlideShare presentation by neuromarketer Jeph Maystruck and take a look at how conversion experts are using website forms to entice visitors to subscribe for email updates.

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Friday Finds Internet Marketing

Big Companies Use Neuromarketing to Influence Buyers. Can You?

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As a website owner (and digital marketer), could you apply the principles of neuromarketing to your online efforts? Do you know what neuromarketing is? Do you know how to apply the principles of neuromarketing to your website design and how to create landing pages that will generate more conversions? Learn the answers to those questions by reading the excellent articles that I found for you in this week’s #FridayFinds.

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Guest Posts Internet Marketing

The New Wave – Learn the Latest Inbound Marketing Trends

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Ever since Seth Godin turned the marketing world on its head with the concept of ‘permission marketing’, the idea of attracting customer’s attention by developing a strong relationship and offering genuine value has gained momentum to the point where it now makes up the foundation of a web business’s marketing strategy. The great thing about using inbound marketing as your primary marketing strategy is that it’s win-win – your customers win by receiving quality information, added value and entertainment, while your business wins by keeping costs down, building up a reputation organically and continually expanding the amount of magnetic content on your site. Of course, although you can keep costs down, you have to put in twice as much effort to make sure that your communication really stands out from the pack, and that’s why today we’ll be looking at some of the new techniques and trends inbound marketing has to offer, to keep your strategy fresh and your audience engaged!

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Guest Posts Internet Marketing

Piquing Interest with Pinterest: Selling your Small Business

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Pinterest has been a hot topic lately, and with social media outlets skyrocketing, small businesses owners have begun looking into utilizing the Pinterest platform to increase profitability and drive traffic back to their sites. These same tactics can be employed by small business owners looking to sell their businesses, though there are a few things to think through before diving in completely.

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Internet Marketing

Are You Using Google AdWords for Pay Per Click Advertising?

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I’ve written several articles in the past touting how effective PPC (pay-per-click) advertising can be. On the other hand, it can also be a huge money waster. As in anything, there’s a learning curve involved and it’s very easy to waste a lot of money quickly. The key is to approach it strategically. I recently wrote a series of three in-depth articles on PPC advertising for the LinkedIn “Business Knowledge Share — powered by American Express” group. (This is a member based LinkedIn group.)

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Guest Posts Internet Marketing

How Start Ups Can Benefit From Geo-Targeting

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Let’s face it; start-ups need all the help they can get.  It is never easy to start a business, and there are always a thousand and one things to worry about.  But the biggest concern of any new company is finding customers and clients.  So the aim is to maximize exposure, tap into new markets, and appeal to a diverse crowd.  Geo-targeting is a powerful web strategy for doing just that.

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Guest Posts Internet Marketing

Content Writing: The Most Formidable Online Marketing Strategy

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Online marketing has turned out to be the most talked-about trend in the online community. Indeed, there’s just so many ideas out there that you can pick up and use in your marketing campaigns. But the question is, are you really sure that you’ll get a profound impact that will boost your business?

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Internet Marketing

Can Your Small Business Compete with the Big-Box Stores?

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Let’s face it. We’re all consumers. So, what makes us buy from one business instead of another? What’s the motivation behind your buying decisions? Does your website represent your business well enough that you can attract new customers based on your Internet presence alone?

While on vacation last week, we decided to do some minor renovations. Waking up one morning to a forecast of rain for the rest of the week, we suddenly decided that it was time to replace our wall to wall carpeting. We also decided that we needed it done within the week.

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Internet Marketing

4 Tips to Creating Successful Google AdWord Pay Per Click PPC Ads

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Pay-Per-Click advertising (PPC) can be a very effective marketing tool when used skillfully and wisely. Recently, I posted a series of three articles explaining how you can run PPC ads on a budget, target your ads using keyword phrases based on buyer-intent and creating a landing-page or micro-site for a targeted Pay-Per-Click ad.  This article is a quick recap for anyone who still may have reservations about trying PPC advertising as a marketing channel for your eCommerce website. The trick is to have a plan. No one wants to waste a dime on ineffective ads that reach the wrong people. (That statement is as true for traditional advertising as it is for online advertising.)

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