4 Basic Steps to Better Blogging, Better Branding and More Business

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Want to drive more traffic to your blog/website? Want to reinforce your brand every time you leave a comment or ask a question? Want to link to other websites without driving your traffic elsewhere? Here are 4 simple steps that you can take. They won’t take much time and they’re all free. Most of these tips […]

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Are People Clicking on Your Pay-Per-Click Ads and Leaving?

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What is a landing page and who ever heard of a microsite? Well, if you’re running Pay-Per-Click (PPC) advertising or are about to, you should be able to answer those questions. One of the advantages of running PPC ads is that you can target your ads to specific customers. You can select the geographic area […]

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Are Buyers or Window Shoppers Clicking on Your Pay-Per-Click Ads?

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PPC (pay-per-click) advertising can be a very effective marketing channel for your eCommerce website. When you buy PPC ads, bidding on keywords that indicate buyer-intent is essential to reach people who are ready to buy rather than people who are still in research-mode. You know who your niche target customer is and you already have a list of […]

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Can You Run Pay-Per-Click Ads Without Breaking the Piggy Bank?

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The original title for this post was going to be “Is Pay-Per-Click Advertising an Option if You Have a Zero Marketing Budget?” but let’s face it. . .  if you really have a zero marketing budget, it may be time to sit back and look at your overall business plan. Is it time to switch […]

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Create an Online Presence – Be Seen Out There

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Paul Colligan (someone you may want to follow if you’re serious about getting your blog/website found online) talks about the ISYOT (“I’ve Seen You Out There”) effect. The ISYOT effect is a lot like the marketing term top-of-mind-awareness but it applies to being seen online – to the point that you’re being recognized on the […]

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