Podcasting: Because Your Audience Wants To Hear From You

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Podcasting is the natural next step in relationship building. They know and trust your voice. They feel like they already know you. Knowing that your audience, your target market, and your clients truly want to hear from you is the most compelling reason to get started with your own podcast.

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People Will Buy From You When They Understand What Business You’re Really In!

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Are you confused and wondering why people aren’t buying more from you? After all, you have a great product or service that everyone needs or wants! But for some reason they are not coming to your website to buy from you or to contact you for a call or meeting. When you follow-up with people […]

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Does Your Content Marketing Strategy Stand a Chance? – #FridayFinds

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If there’s really 27,000,0000 pieces of content being created daily, why would someone go to your blog? How can you write blog posts that make people subscribe to your content and share it? Of all the content marketing tools available to you, where do you start? In this week’s #FridayFinds, let’s take a look at […]

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5 Tips to Develop a Successful Email Marketing Campaign

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The world of advertising used to revolve around print media and television commercials. The advancements made in computer technology and the Internet has given businesses a new, powerful tool to get the word out – emails. Creating a targeted email marketing campaign with ‘gotcha’ style takes practice and planning.

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The 2012 Reader’s Choice Award for Best Marketing Strategy Blog

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The 2012 Marketing Sherpa Reader’s Choice Awards were announced last week. Blog readers were asked to nominate their favorite blogs in thirteen different categories. After a list of the most-nominated blogs was compiled, the Marketing Sherpa audience voted. I am pleased to announce that the winner of the “Best Marketing Strategy Blog” category is Susan […]

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What is Your Marketing Message?

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“Don’t try to be all things to all people.” – I’m sure that’s a recommendation that you’ve heard before. It’s good advice. If you are trying to meet the needs of a broad spectrum of customers, you may end up being so generic that you’re not meeting the specific needs of any one target group. Focusing on […]

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Who’s Your Customer?

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Whether you’re starting a new business or growing an existing one, you need to know who is going to buy your “stuff”. (Stuff can be a product or a service. It can be something uniquely yours or something you’re selling for someone else.) Who will buy it? Who is your target customer? As you identify […]

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