For years, link building has been a cornerstone of SEO. Webmasters have used links in blogrolls, anchor text, forum signatures, user profiles and comments (just to name a few). Linking strategies have ranged from building links naturally to buying links. While links to readers’ websites are tagged no-follow by default in WordPress, bloggers who use the CommentLuv plugin have the option of easily enabling the do-follow attribute on links left with comments. With all the attention that Google has been giving to “unnatural” links recently, what should we do? Should we contact webmasters and ask them to remove links to our site? Should we make all of the CommentLuv links on our site no-follow? Let’s take a look at this topic in this week’s #FridayFinds.
Last week, in light of the massive amount of manual web spam actions that Google enacted, I wrote an article that took a closer look at what was behind some of the actions. This week, let’s hear what Matt Cutts has to say about the differences between a Google algorithmic penalty and a Google manual web spam action. What does the Google web spam team consider an unnatural link and what can you do to recover from it?
March is proving to be an eventful month. According to Fruition.net, on March 7th, many website owners received “manual web spam” notices from Google for unnatural inbound links. Then, there was the announcement that Ann Smarty’s site MyBlogGuest.com was penalized and de-indexed by Google. Then, we started hearing of other sites that were penalized as well. Ann Smarty even modified the update on her blog to confirm that some member sites were hit by Google as well.
Do you know how to exploit the landing pages search function of Google’s keyword planner tool? Did you know that using underscores in the URLs of your website pages (for example blog posts) could potentially be costing you search traffic? Interested in learning ways to drive traffic to your website that don’t involve SEO (Search Engine Optimization)? Find the answers to these three questions in this week’s #FridayFinds.
Last week, Matt Cutts got the blogging community in an uproar over whether or not guest blogging was dead. (It’s not.) Actually, what Matt said was that guest blogging for “backlinks” was no longer going to be tolerated by Google and that we should be especially concerned with spammy links in guest posts intended for SEO. He cautioned us to only accept guest posts from trusted bloggers who we could vouch for. That got me thinking about the backlinks that are left in the comments of blogs that use the CommentLuv WordPress plugin.
Over the past year, Matt Cutts (head of Google’s Webspam team) has been fielding questions about guest blogging and whether or not it hurts or helps with SEO. Well, it’s January 2014 and yesterday Matt Cutts made it very clear (on his blog) that if you’re guest blogging to gain links stop.
This November, Bing announced that they have added the “Connected Pages” feature to Bing Webmaster Tools. What this means is that you can now claim your social media site pages (such as Facebook, Google+, LinkedIn, Pinterest and Twitter) and connect them to the websites that you own or control. This additional data will appear in your Bing Webmaster Tools dashboard and it will provide more insight to help you with your SEO and social media strategies.
Some SEO experts are recommending that we seriously consider using both Google and Bing Webmaster Tools to gain valuable insight into the factors that are contributing to our SEO success (or failure.) Both sets of tools include diagnostics such as indexing and crawling. Recently, (November 2013), Bing introduced “Connected Pages” to help you glean valuable information from your social media pages as well. (Will this be something that Google will follow suit with?)
Are you looking for a marketing strategy for your E-Book? Did you see the viral video about overusing hashtags or would you like to learn more on how to effectively use them? Did you hear about the training that Google is offering on Google Analytics or get a chance to read Kristi Hines’ article on KissMetrics about referral paths (in Google Analytics)? Learn more about all of these in this week’s #FridayFinds series.
Were you impacted by Google Hummingbird (the most recent algorithm changes)? What exactly is Hummingbird and how do you know for sure if any of Google’s SEO updates affected you? Check out this week’s #FridayFinds for a short synopsis and links to more in-depth articles that can help you better understand the most recent Google updates. Also, read a fun Halloween inspired article on what not to do on social media and check out 30 ideas for running contests on Facebook.