Staying on top of SEO techniques and methods means you have to pay close attention to Google. The new Google Authorship markup is the new kid in town when it comes to on-site optimization. Google Authorship connects all of the articles you have published on the internet which gives you clout as an author but it does more than that.
I think it’s fair to say that many bloggers don’t bother so much about SEO. I don’t blame people for not wanting to learn this ever changing and pretty complicated subject. I mean, why would you want ongoing targeted traffic that’s much more likely to bring paying customers?
The term “SEO” may sound foreign to many startup merchants, but understanding what it is and how it works can make your e-commerce business boom. Short for search engine optimization, SEO helps your website rank higher in search engine results, get more visitors, and ultimately boost your revenue.
Lately, I’ve noticed that a lot of people are referring to themselves as “marketers”. This term is showing up all the time in tweets, blog posts, comments and in social media profiles. Whereas I used to read a lot about “marketing”, the trend these days seems to be to use the term marketers. Have you […]
Last week, I received a phone call from a reporter for the Harrisburg Pennsylvania newspaper, The Patriot-News. He was looking for an “expert” on using online petitions to impact change on big business and he wanted to interview me. My first thought was how did he find me and my second thought was that I […]
There’s lots of information about SEO (Search Engine Optimization) available and there are many SEO professionals and companies that you can hire. There are also some very basic steps that you can take on your own. It starts with knowing who your target customer/client is and how they search for you online.
I taught a class over the weekend called “Marketing Websites & Blogs on a Shoestring”. (Yes, I’m aware that a blog is a website but not everyone is clear on that. So, to reach the most people and also include both keywords, I chose to call it that.) In class, I covered several topics including […]