In this week’s Friday Finds, we’re going to take a look at some of the ways that you can beef up your social media strategy. With so many social media tools and tips available online, it can be overwhelming to find the best solutions for you. This week, I’m sharing resources where you can find: 100+ tips on social sharing, 30+ of the best social media monitoring tools for businesses, tips on improving your LinkedIn and Triberr strategies and recommendations for creating a powerful social media bio. You may have read some of these great articles already but (if you haven’t), you’ll want to.
Have Facebook’s algorithm changes affected how many of your followers actually see your posts on your FB business page? If you’re not willing to pay Facebook to promote your posts, what’s your alternative strategy? (I’m spending more time on Google+.) In this week’s #FridayFinds, I share links to two articles that should get you thinking about Facebook business pages. As a bonus, I’ve also found a great article on how to insert widgets into your WordPress posts and pages to incorporate dynamic content (such as your Flickr and Instagram images).
Lately, I’ve been neglecting my #FridayFinds series where I highlight some of the blog posts that I have found to be interesting throughout the week. (Actually, it’s been closer to a month since I’ve written an article in this series.) So, even though it’s a Monday, without further ado, I bring to you some articles that I think may be of interest to you. My topics this week include sharing on Social Media, the WordPress page-theme plugin and an example of a website redesign for an interior designer.
This November, Bing announced that they have added the “Connected Pages” feature to Bing Webmaster Tools. What this means is that you can now claim your social media site pages (such as Facebook, Google+, LinkedIn, Pinterest and Twitter) and connect them to the websites that you own or control. This additional data will appear in your Bing Webmaster Tools dashboard and it will provide more insight to help you with your SEO and social media strategies.
You need a finger on the pulse of what’s being said about you. Today, that goes deeper than setting Google Alerts for your company. Between Facebook, Twitter, Google Alerts and Analytics, you can accumulate a lot of data very quickly. Since Facebook’s addition of hashtags to their engine, search has become a valid method of seeing what is publicly said about you. Business pages also come with insights that help show you the demographics of who is reading your material and opportunities for you to grow that readership. All of these changes or tools give you a space to glance at your efforts and process your work. If you spend too much time chasing down your data, you end up in a constant state of scrutiny, unable to actually launch a new campaign.
What are some of your favorite social media tools? Check out this week’s #FridayFinds for a link to a great recap article of the 2013 Social Media Success Summit where forty four social media experts shared their expertise and favorite tools. Also, do you understand Google’s TOS (terms of service) as they pertain to the use of your name and image in advertisements? You may be surprised what the default setting is. Then, to round out this week’s shares, we’ll take a look at WordPress themes that suite specific niche targets.
Most bloggers recognize the value of generating backlinks to help rank higher in the search engines. One of the most popular ways to get beneficial do-follow links to your site is by commenting on CommentLuv enabled websites. Did you know that there are many social media sites that allow do-follow links as well? Did you also know that there is a browser extension that you can install that will help you hide spam, ads and sponsored stories from your Facebook newsfeed? Learn more about this (plus some great ideas for making your images stand out) in this week’s #FridayFinds.
This week’s #FridayFinds introduces a viral video on the use (or should I say overuse) of #hashtags. I’ve also included a link to a study on the effect of using hashtags on Facebook. Did you know that using hashtags in your Facebook posts could actually decrease engagement? I’ve also shared a link to a great article on choosing a social networking site, a free guide to CRO (Conversion Rate Optimization) and some tips on Pinterest. I hope you find some useful information here.
Social media has become incredibly popular. Many people have accounts on sites like Facebook, Twitter, Google Plus, or LinkedIn, and many share information, photos, and other things with their friends through these sites. But they may not realize how much they’re sharing or that strangers can access some of this information. In fact, some people never think to apply some of the basics of online identity theft prevention to their social media posts and profiles. It’s important to realize that, even if you have restricted your posts to certain people, it may be possible that others can see and access some of your information and use it to steal your identity.
Are you looking to use social media more strategically? Do you know what your Facebook page looks like to other people or how to create a new graphic for your FB cover image? Want to use a more creative font for your WordPress website than the basic ones that are included in a standard WP installation? Find out more about these topics in this week’s #FridayFinds.