The average website visitor spends about 3 seconds on a web page before they decide whether or not they’re in the right place. Whether they’ve come to your website from a direct link, a search or maybe a pay-per-click ad (PPC), they’re looking for something. They have a need, whether it be something they want to […]
You’ve heard me talk about the 3-second rule before. When someone visits your website, you have about 3 seconds to convince them that they’re in the right place. That’s it. If they searched on baby buggy bumpers and clicked on a link to your site, they better immediately see something about baby buggy bumpers or […]
I hate self-checkout lanes. First off, I feel like all this automation is really cost cutting methods on the behalf of big business trying to reduce costs by eliminating jobs. I refuse to use them even if it means my standing in a long line muttering to myself that there should be more cashiers available. […]
Some of the most important website statistics that you can find in your Google Analytics reports can be found under “traffic sources”. When you look at your traffic sources overview, you see that Google reports statistics by “Direct Traffic, Referring Sites and “Search Engines”.
I was recently approached by a gentleman who was interested in having a website built for him. As we started our initial consultation, I commented that his domain name was somewhat generic for the product that he was building the site for. Upon further discovery, I learned that the site name was intended to cover […]
How can an entrepreneur or small business owner differentiate their product/service from everyone else’s? After you define your niche target customer and identify your marketing message, what else can you do to stand out from the thousands (maybe hundreds of thousands) of websites that are offering a similar product or service? We all know that […]
I was commenting on an interesting blog article the other day and I clicked off the little box to be notified by email if someone replies to my comment or if someone adds a new comment. Should be simple right? (I mean I just gave them my name and email address in order to leave […]
Ok… you’ve “opened the virtual doors” to your business/blog by telling your friends, family and anyone else who would listen. So what now? (Maybe you’re seeing flashbacks of Kevin Costner in “Field of Dreams”… “if you build it, he will come”.) As reality sets in, and you’re not seeing an increase in the number of […]
Are you experiencing slow response times? Is your website sometimes unavailable? Are you frustrated by incompetent tech support? Is it time to choose a new website hosting company?
There seems to be two camps of website hosting companies these days. You have the hosting vendors that are competing on price and you have the vendors that are competing on customer service. Now, your choice of a website hosting company may not be what you consider a major decision in the scheme of things. […]