Last week, I forwarded and masked a new domain (that I had created to match my Twitter name KeepUpWeb) to this website. Yesterday, I went back to my GoDaddy domain manager and took the “masking” off. This means that if someone keys the URL www.KeepUpWeb.com into their browser address bar, after they’re redirected here, the URL www.KeepUpWithTheWeb.com will appear as the address. Why did I change my mind?
Well, I don’t know whether I chose the right domain name or the wrong one. (Is there such a thing as a right or wrong name? Maybe “better” would be a more appropriate term.) I like the domain name that I registered for this website. It’s easy to spell and it reflects the content I write about. It’s a name that I believe I can build a brand around. So why was I having second thoughts about it?
What TLD (top-level-domain) should you choose for your website? Should you use .COM, .BIZ, .US, .ORG, .NET?
If you’ve built a brand and people already know who you are, your most obvious choice for your domain name would be to register your brand name. Chances are high that name will not be available but if it is, you’re good to go. If you’re doing business in the USA, it’s pretty much expected for you to have a “.COM” top-level-domain. If someone has already registered the .COM version, I strongly suggest that you find another domain name and not settle for something like a .ORG or .BIZ. If you do that, visitors looking for you will most likely land on the website for your competition.
In part 1 of this series, I recommended that before you or your website designer begin designing your website, you understand who your target customer is. What type of a website will appeal to them? Should your site have a fun and creative feel or should it look trustworthy and serious? Are you working with an existing brand that you need to integrate your website into or do you have free creative license to design it completely from scratch? Whether you’re building your own site, working with a designer or you simply want to understand what constitutes good design for a website, here are some basic tips:
We’ve all seen poorly designed websites. Some are obviously do-it-yourself attempts and others are honest efforts by someone who’s dabbled in a little code. Still others are built using free website builders that are offered by website hosting companies or built using a website template.
Getting ready to launch your first website or redesigning an existing one? There’s a lot of planning that needs to be done before you start. First, you need to understand what you need a website for.