This November, Bing announced that they have added the “Connected Pages” feature to Bing Webmaster Tools. What this means is that you can now claim your social media site pages (such as Facebook, Google+, LinkedIn, Pinterest and Twitter) and connect them to the websites that you own or control. This additional data will appear in your Bing Webmaster Tools dashboard and it will provide more insight to help you with your SEO and social media strategies.
Why Would You Want to Connect Your Social Media Accounts in Bing?
That’s a good question and I’d be interested in hearing from those of you who are already using this new feature. (I’m connecting my pages in Bing Webmaster Tools as I write this post.) From the information that I’ve found, some of the additional insight that you will gain from this data is:
- What keywords are driving traffic to your Facebook page?
- Who’s linking to your Twitter page?
Which Social Media Sites Can You Connect?
Currently, you can connect pages from these social media sites:
- Apple Store
- Google Play
- Windows Phone Store
- Windows Store
How Do You Connect Your Social Media Pages to Your Website in Bing?
First question is, are you using Google Webmaster Tools, Bing Webmaster Tools or both? If you haven’t already set up your Bing Webmaster tools, visit the Bing Webmaster Getting Started Checklist page. (If you haven’t set up Google Webmaster tools, you can visit the Google Help Center to learn more.) Once you’ve set up and verified your site, you can connect your social media pages by:
- Click on “Configure My Site” (under “Dashboard”)
- Click on “Connected Pages”
Simply copy and paste the URLs of the social media pages that you want to connect to and click “VERIFY” at the bottom of the page. When I verified my pages, the site seemed to “hang” and after waiting a couple of minutes, I hit the refresh button on my Internet browser. For me, only three of the five pages that I submitted were verified. What had happened to me was that the URL for Twitter was incorrect (it had repeated the URL twice) and I needed to tweak the URL of my LinkedIn profile (/linkedin.com/in/sherrylperry/). Also, I had a lot of problems verifying my Facebook page. (I chose to connect my personal FB page rather than my business page.)
Note: According to Bing, it can take up to 72-hours for Bing Webmaster tools to populate the data from your Connected Pages.
Over To You:
What are your thoughts? Have you connected your social media pages to your website using Bing Webmaster Tools? (If so, we’d love to hear what sort of insights you are gathering.) Do you remember back in July of 2012 when Bing added the disavow tool to BWT? (At the time, Google hadn’t done this.) Do you think that it’s just a matter of time before GWT adds the ability to connect our social media pages to our sites?