Connect Your Social Media Sites to your Website Using Bing Webmaster Tools

by Sherryl Perry

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This November, Bing announced that they have added the “Connected Pages” feature to Bing Webmaster Tools. What this means is that you can now claim your social media site pages (such as Facebook, Google+, LinkedIn, Pinterest and Twitter) and connect them to the websites that you own or control. This additional data will appear in your Bing Webmaster Tools dashboard and it will provide more insight to help you with your SEO and social media strategies.

Why Would You Want to Connect Your Social Media Accounts in Bing?

That’s a good question and I’d be interested in hearing from those of you who are already using this new feature. (I’m connecting my pages in Bing Webmaster Tools as I write this post.) From the information that I’ve found, some of the additional insight that you will gain from this data is:

  • What keywords are driving traffic to your Facebook page?
  • Who’s linking to your Twitter page?

Which Social Media Sites Can You Connect?

Currently, you can connect pages from these social media sites:

  • Apple Store
  • Facebook
  • Google+
  • Google Play
  • Instagram
  • LinkedIn
  • MySpace
  • Pinterest
  • Twitter
  • YouTube
  • Windows Phone Store
  • Windows Store

How Do You Connect Your Social Media Pages to Your Website in Bing?

First question is, are you using Google Webmaster Tools, Bing Webmaster Tools or both? If you haven’t already set up your Bing Webmaster tools, visit the Bing Webmaster Getting Started Checklist page. (If you haven’t set up Google Webmaster tools, you can visit the Google Help Center to learn more.) Once you’ve set up and verified your site, you can connect your social media pages by:

  1. Click on “Configure My Site” (under “Dashboard”)
  2. Click on “Connected Pages”

Simply copy and paste the URLs of the social media pages that you want to connect to and click “VERIFY” at the bottom of the page. When I verified my pages, the site seemed to “hang” and after waiting a couple of minutes, I hit the refresh button on my Internet browser. For me, only three of the five pages that I submitted were verified. What had happened to me was that the URL for Twitter was incorrect (it had repeated the URL twice) and I needed to tweak the URL of my LinkedIn profile (/linkedin.com/in/sherrylperry/). Also, I had a lot of problems verifying my Facebook page. (I chose to connect my personal FB page rather than my business page.)

Note: According to Bing, it can take up to 72-hours for Bing Webmaster tools to populate the data from your Connected Pages.

Over To You:

What are your thoughts? Have you connected your social media pages to your website using Bing Webmaster Tools? (If so, we’d love to hear what sort of insights you are gathering.) Do you remember back in July of 2012 when Bing added the disavow tool to BWT? (At the time, Google hadn’t done this.) Do you think that it’s just a matter of time before GWT adds the ability to connect our social media pages to our sites?

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{ 29 comments… read them below or add one }

Geri Richmond
Twitter:
February 18, 2014 at 11:00 pm

Hi Sherryl,

I did a post on Bing Webmasters Tools not too long ago, so I did know about them, however, you did a nice job of explaining how to go about signing up ,etc. You are able to optimize for Yahoo, as well.

I think that Google is sabotaging FB because they want Google+ to take it’s place. Just my opinion. :)

Thanks for the info and I’m going to bookmark this page and share it.

Geri Richmond
Geri Richmond recently posted..IBO Social Media Traffic ExchangeMy Profile

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Sherryl Perry
Twitter:
February 19, 2014 at 8:53 am

Geri,
Thanks for dropping by and letting us know that you use Bing Webmaster Tools too. Lately, I’ve been using Bing as my search engine. I like seeing different results from what Google wants me to see.

I agree with you that Google would very much like to see Google+ replace Facebook. I’m not convinced that they’re sabotaging FB though. I think FB is shooting themselves in the foot by limiting our reach unless we’re willing to promote our updates. I’ve heard of very few bloggers who have found it cost effective to pay FB to promote their posts.
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Mitch January 1, 2014 at 5:56 am

I kind of got used to Google Analytics and it’s easy Api for coding, but what i hate most about Google Analytics is that the most researched Keywords driving organic traffic is always “no-set” or “not determined” this piss me off like hell.

Thank you Sherryl for highlighting the Bing options i will definitely give it a try in hope they do show all keywords and not restrict the main keywords which are driving the best organic traffic!
because if they also don’t then it would be useless to switch, that’s the only thing i care about, Bing only makes up roughly 2% of overall visits to my sites. so if not I’d rather stay with Google!
Many thanks and Happy new year!
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Sherryl Perry
Twitter:
January 1, 2014 at 1:57 pm

Hi Mitch,
Thanks for letting me know that you found my article helpful. I agree with you about Google Analytics and keyword research. I’ll be keeping an eye out for low cost methods of doing keyword research. I think that info would be helpful to all of us.

My traffic from Bing is roughly 3%. I can’t tell yet if it’s increasing because organic search traffic to my site always drops in December. Next month, I’ll compare November to January to get a better snapshot.
Sherryl Perry recently posted..Building Your Personal Brand OnlineMy Profile

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Zeeshan Shaukat
Twitter:
December 21, 2013 at 6:31 am

Hi Sherryl,
This Post is Going to Help Me Alot Because I have to login to each social media sites and analyze it manually(Real Headache) Now Its Time For Some Relief. :)
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Sherryl Perry
Twitter:
January 1, 2014 at 1:28 pm

Hi Zeeshan,
Sorry it’s taken me so long to reply to your comment! (Somehow, I didn’t see it.) Thanks for letting me know that you found my post helpful. I honestly haven’t read as much about this as I thought I would. Google definitely does a better job of getting the word out about their products than Bing does.
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Tim Bonner
Twitter:
December 16, 2013 at 2:55 pm

Hi Sherryl

I had no idea that Bing had added the “Connected Pages” feature.

I haven’t logged into my Bing Webmaster Tools account in ages. I’m going to do that after I’ve commented and update all of my social media accounts.

My Facebook Page has taken a hit over the past few weeks and barely anyone is shown my updates any more. Maybe this will help me to find a way to turn that around.

Thank you for sharing!

Have a great week.

Tim
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Sherryl Perry
Twitter:
December 17, 2013 at 7:23 pm

Tim,
I hope GWT sheds some light on your Facebook page. I’ve just about given up on mine and I’m concentrating on sharing posts on my personal FB page. It seems to me that unless I’m willing to pay to promote it that very few people see my posts. I’d be interested in knowing if you can successfully turn it around.

You have a great week too!

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silviu
Twitter:
December 16, 2013 at 11:34 am

Hi Sherryl,

I think this feature is important and it must be used. Everything that can help you find out more about who visits your site is important. You take data from Google, from Bing and from everywhere you can, compare them and you will be closer to the truth than when you use only one source of data (Google for example).

I think it is just a matter of time until Google will catch up with Bing. They spy each other’s moves and Google knows: any mistake they made will be used by Bing to their advantage.

It is strange that the verification process creates problems. However, with Facebook there is no surprise. They seem to dislike anything that is not Facebook or does not belong to Facebook. :)

By the way Sherryl, do you know you are one of the best 12? Check it out.

Have a wonderful week
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Sherryl Perry
Twitter:
December 17, 2013 at 6:35 pm

You raise a good point about compiling data from multiple sources Silviu. The verification process was quirky but all ended well (for me at least). That’s true about Facebook. :)

I did visit your blog when I saw your post on Twitter and I saw that you included me! Thanks so much. I shared it where I could.

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Ashley
Twitter:
December 12, 2013 at 4:41 pm

Interesting idea Sherryl
I wonder where this will take us in the end.
google is starting to reduce the amount of info we are getting, and Bing is trying to increase. Perhaps they are trying to steal the Google cusotmers?
who knows, but at least we are benefiting.
I don’t really spend much time on Bing, but it should be great to see the extra data!
thanks for the info
ashley
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Sherryl Perry
Twitter:
December 13, 2013 at 11:46 am

Ashley,
I think a lot of Google customers would switch to Bing if their needs were met. I find myself using Bing more for searches lately and I started getting a decent amount of organic traffic from them once I started taking them a little more seriously.

I agree with you that we are benefiting from this. I don’t know if Google would have created their disavow tool if Bing hadn’t taken the lead.

Thanks for dropping by and adding to the conversation. I hope you’ve had a good week.
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Pramod
Twitter:
December 11, 2013 at 9:41 am

Hi Sherryl !

This is an interesting idea Microsoft came up with ..i use Bing webmaster tools everyday but i never knew that such tool do exist in the set of tools bing webmaster tools provide :D . I will log into my bing account right now and connect all my social profiles using that tool . Thanks for making me aware of this and have a great week ahead !

-Pramod

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Sherryl Perry
Twitter:
December 11, 2013 at 12:00 pm

Great Pramod! Thanks for letting me know that my post was valuable to you.
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Harleena Singh
Twitter:
December 11, 2013 at 9:02 am

Hi Sherryl,

This is very interesting indeed :)

Honestly speaking, I did hear about all of this when it came out in November and even bookmarked the post where I’d read it on, but never really got down to doing it as I was rushed for some work as my Dad was visiting us those days. So, this is a great reminder for me to get to it right away.

Yes, one can certainly connect the main social media sites, though which one is better the FB profile or business page might still be a problem for me to decide.

Thanks for sharing. Have a nice week ahead :)
Harleena Singh recently posted..Do Miracles Happen in Real LifeMy Profile

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Sherryl Perry
Twitter:
December 11, 2013 at 11:56 am

Harleena,
There’s so much to do that it’s easy to lose track. I had not heard about this until the day that I wrote this post and I immediately set mine up so that I wouldn’t forget to do it. :)

Harleena, I’m not sure now (can’t remember) but I think I set up both my personal and business FB pages.

As always, thanks for dropping by and you have a nice week too!
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Jeevan Jacob John
Twitter:
December 7, 2013 at 12:01 pm

This certainly looks interesting :D

I haven’t setup Bing webmaster tools for my blog yet. I am off to do it now (frankly, it’s not on my list. I thought I had wrote it down earlier. So, thank you for the reminder, Sherryl :D).

I am always looking for different ways to record and collect data – particularly relating to my social media account (using various tools to do it is time consuming, as I have to login to each and analyze it manually). Hopefully, Bing webmaster tools will be able to help me on this.

Anyways, thank you for sharing this, Sherryl :) Appreciate it! Hope you are enjoying your weekend.

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Sherryl Perry
Twitter:
December 8, 2013 at 8:52 pm

Thanks for letting me know that you found my post helpful Jeevan. Bing just recently announced being able to connect your social pages. So, now is a good time to get started with it.

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Susan Cooper
Twitter:
December 6, 2013 at 10:54 am

This is really good information. I am going to look into connecting my various pages to Bing. It’s a tool I am now just starting to understand. These added features are even more of a reason to add Bing to my arsenal. Thanks for the heads up.
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Sherryl Perry
Twitter:
December 6, 2013 at 6:40 pm

Hi Susan,
Thanks for letting me know that you found my post valuable. This has only been available since the 18th of November. I was a little surprised that I hadn’t heard of it earlier but I think we’re still going to be ahead of a lot of people to do this.

Have a wonderful weekend!

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Louis Sanchez
Twitter:
December 6, 2013 at 10:19 am

I have been using the service and Bing Webmaster Tools and it does provide I think a whole new way of thinking your online presence and how everything ties in together.
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Sherryl Perry
Twitter:
December 6, 2013 at 6:14 pm

Thanks for letting us know that you’re already using Bing Webmaster Tools Louis. I think it’s just a matter of time now before Google lets us connect our social media pages using their webmaster tools too.
Sherryl Perry recently posted..Do You Use Google Webmaster Tools Bing or Both?My Profile

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Catarina
Twitter:
December 6, 2013 at 10:02 am

Good idea.

But as with everything that involves Microsoft it was a headache. Can’t even claim my sites without using Excel that I don’t have since I don’t use Microsoft documents. So I decided to forget about Bing. When will Microsoft stop hardselling their products? No wonder we all prefer Google.
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Sherryl Perry
Twitter:
December 6, 2013 at 6:12 pm

Catarina,
I verified my site with Bing so long ago that I didn’t remember how I did it. I just checked Bing’s site and one of the options is to download a “BingSiteAuth.xml” file and then upload it to your site. I believe that’s how I did it. (You don’t see need Excel to do this.) This is a very similar process to how Google handles verification also. I know I’ve gone through a similar process for Google products such as analytics.

If you need help, let me know.

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Diana
Twitter:
December 5, 2013 at 6:38 pm

What a surprising post, Sherryl – thanks for this. I had no idea i could link my social media profiles to bing webmaster tools.

I have heard of bing web,aster tools but i figured if i am using google webmaster tools, why i would need bing as well? well, apparently i do. Too late here to try and follow the steos now but i sure will tomorrow. Super cool, thanks again!
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Sherryl Perry
Twitter:
December 6, 2013 at 6:02 pm

Diana,
You’re welcome. Thanks for letting me know that you found my post valuable.

This was announced on the Bing Webmaster blog on November 18th but I honestly didn’t learn about it myself until two days ago. There is so much to keep up with!

I just checked my analytics and Bing is now in my top five sources of referral traffic and it’s growing each month. So, it doesn’t hurt to try. Good luck with it!

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Diana
Twitter:
December 7, 2013 at 9:32 am

Following your example, i too just checked my GA – i am embarrased to say Bing is my 17th source of traffic (so small that it’s not wroth mentioning it at all!). we are besties with big G though – so not to worry.

as for your post and how useful it is – i did it, followed the steps you gave. Since i had not verified bing webmaster tools before, and since i saw some excel elated complaints in the comments – you don’t need excel to verify. the process is _exactly_ the same as with google webmaster tools – you can verify either by downloading and uploading a xml file, OR adding a meta tag to your default page. Easy peasy.

About adding social media pages – i too got hanging – been hanging for 5 minutes now so i suppose i will interrupt the process like you did and additionally verify whatever didn’t get verified the first time.

Super thanks for this post, Sherryl – let’s see now how Bing’s organic search traffic will start growing in my GA LOL
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Jeannette Paladino
Twitter:
December 5, 2013 at 9:11 am

Sherryl — I have not connected my social media pages to Bing. I assume if you “verify” your pages then Bing is more likely to send traffic your way. I just went to Bing and did their test comparing Bing and Google results for five key words. Google won but Bing certainly did a solid job.

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Sherryl Perry
Twitter:
December 6, 2013 at 2:22 pm

Jeannette,
Bing ranks as my 5th source of referral traffic and it’s slowly growing. I admit that I don’t pay enough attention to it. When I connected my social pages, I realized that I hadn’t resubmitted my xml sitemap to Bing since October. I need to get better at that.

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