If there’s really 27,000,0000 pieces of content being created daily, why would someone go to your blog? How can you write blog posts that make people subscribe to your content and share it? Of all the content marketing tools available to you, where do you start? In this week’s #FridayFinds, let’s take a look at what content marketing involves, how to write a post that will stand out and 48 tools that can help you get your content seen and shared.
What is Content Marketing?
According to CopyBlogger.com:
Content Marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. The type of content you share is closely related to what you sell; in other words, you’re educating people so that they know, like, and trust you enough to do business with you.
Let’s start out by watching this short video Content Marketing How to Build an Audience that Builds Your Business:
We’ve heard it before. Online content marketing is different from traditional marketing because it uses blogs, social media or video as a vehicle. The bulleted highlights of what CopyBlogger is saying in this video are:
- Online Content Marketing Differs from traditional by using blogs, social media or video as a delivery vehicle.
- Copyrighters use headlines, landing pages and emails.
- 91% of B2B marketers are using content marketing but “due to ineffective messaging, much of this will never get noticed by prospective customers and clients”.
So, how do you create content and market it strategically? Let’s take a look at a few more #FridayFinds to get you on your way.
How Do You Create A Killer Blog Post?
In The Secrets of a Killer Blog Post– How to Get Your Readers’ Attention, Ian Anderson Gray on iag.me shares his insight on how you can create a blog post that will stand out. Ian starts out by quoting James Scherer as saying that ““we are creating 27,000,000 pieces of content per day” and Mark Schaefer’s article Content Shock: Why content marketing is not a sustainable strategy. Both of these marketers are making it clear that it is becoming increasingly difficult for us to reach people with our blogs.
What Ian does well in this article is share posts from other bloggers. You could easily spend an hour or more gleaning ideas and inspiration from the resources that he’s shared here.
In conclusion, Ian showcases the infographic Secrets of a Killer Blog Post from WhoIsHostingThis.com.
What Are some of the Best Content Marketing Tools to Use?
One of my favorite bloggers to follow (and chief of one of my favorite Triberr tribes) Adam Connell of BloggingWizard.com recently published 48 Content Marketing Tools To Help You Save Time And Get Better Results. Adam starts out by referencing a Custom Content Council study that found “$43.9 billion was spent on the production and distribution of content in 2013”.
Adam’s in-depth look at these 48 content marketing tools focus on these areas:
- Planning your Content & Generating Ideas
- Managing your Content
- Marketing your Content
- Measuring your Results
- Tweaking & Improving your Results
This is a really comprehensive list of tools ranging from free to pricier plans that may be based upon the number of monthly visitors that you have to your site. This is an article that you may choose to bookmark for future reference.
Over To You:
What are your thoughts about content marketing? Are you finding it more difficult to drive traffic to your blog? Do you have tips and resources that you can share?