Online marketing has turned out to be the most talked-about trend in the online community. Indeed, there’s just so many ideas out there that you can pick up and use in your marketing campaigns. But the question is, are you really sure that you’ll get a profound impact that will boost your business?
If you are looking forward to achieving long term success in your web-based marketing campaigns, remember that Google’s algorithm is one of the world’s most erratic. What may work today might not work tomorrow. Although it’s true that search engines play a big role in the success or failure of any website, there is still one time-tested element that has continued to remain the same: Quality Content. No matter how topsy turvy the algorithm’s been, one thing is for sure, a content-based online marketing strategy will not go out of fad.
Don’t Fall for the Trend. Think Long Term
Google’s algorithm gets updated at least 500 times a year. So, you could imagine SEOs and web gurus panicking many times over, thinking of ways on how to get more out of your pocket by devising the latest sales gimmick that they’d tell you will click. Never follow this. In fact, there are thousands of online marketing strategies out there that are totally crap. When Google changes its algorithm, keep your cool and stay focused on what’s happening instead of reacting immediately.
It All Boils Down to Content
In the latest Google update, it’s been said that quality and fresh content should be the heart of every online marketing campaign. Google, Yahoo and other search engines are designed PRIMARILY not to sell a business but to answer questions and enrich the searchers’ mind with new information. Business follows next. An excellent online marketing campaign, indeed is centered on helping users to know what information is relevant and what is a total waste of time.
Quality Content: The Secret to Ever Successful Online Marketing Campaigns
Since January this year, Google has been at war with ads-stuffed but content-poor websites, cracking and penalizing domains with over optimized but poor and useless posts, while pushing up those with quality and excellent information.
Now, if you want to make the most of your web marketing campaign, spend a great deal of time in research and in writing excellent contents. This is 100 percent effective in quenching every searcher’s need for the right information. To make this more interactive and “human,” engage your readers by taking the social media campaign to your side.
How do you do this? Make sure your website is attractive, user-friendly, and focuses only in one niche or topic. More importantly, it should be stuffed with well-written and highly informative articles, 400-600 words long. Timeliness is also an important factor. Make sure your blog page is updated at least on a weekly basis. This will easily make researchers get hooked to your thoughts. Now, if you think your website has all these elements, you are guaranteed to advance your position no matter how cut throat the competition is.
Content is not just king—It’s God!
It’s been said many times over that content is king but it has already leveled up and it turns out it’s the search engine world’s one and only Almighty. So, if you are devising an online business campaign, concentrate much of your effort in content creation. If you don’t have time to compose an article or two a day, then hire someone who knows how to combine the SEO elements with well-researched, snappy, and original contents.
Author Bio: Michael Sandoval is the online community manager for Better Cater. Michael consults Fortune 1000 companies on online marketing, product development, and strategy. During his free time he enjoys golf and cooking organic dishes.