Paul Colligan (someone you may want to follow if you’re serious about getting your blog/website found online) talks about the ISYOT (“I’ve Seen You Out There”) effect. The ISYOT effect is a lot like the marketing term top-of-mind-awareness but it applies to being seen online – to the point that you’re being recognized on the Internet. Somewhat the same way you would be recognized if you were networking face to face in the brick-and-mortar world. So how do you do that? How do you build confidence, trust and name/face-recognition online? Paul recommends being seen everywhere using social networking sites, podcasting and media channels like YouTube. Participating on Facebook and LinkedIn, Tweeting, posting videos on YouTube…. all things that we know we need to be doing but if you’re a one-person-shop (or even 1 and ½ or 2)…. How do you get started? How do you make the ISYOT effect work for you?
I first heard about the ISYOT (“I’ve Seen You Out There”) effect when I was reading David Risley’s (free when you sign up) report “Six Figure Blogger Blueprint”. The term ISYOT stuck in my mind and I think about it a lot. Every time I see someone commenting on a blog without really adding to the conversation, I think about it. Every time I see a commenter with that generic grey avatar, I think about it. David’s report is at a much higher level strategically than I’ve achieved. I’m still relatively new to the world of blogging but I do understand building your brand whether it’s online or face-to-face. In the end, that is a key part of being seen out there. If you read enough blogs on making money online and making money blogging, you’ll soon learn that being seen as an “authority” site is an effective approach to building a strong and loyal readership. A big part of being seen as an authority comes from building your online presence.
Here are my top 3 tips on how to get started being “seen out there” and why it’s important to your business.
Build Your Brand.
Don’t be a chameleon. Name recognition is not enough. Your brand encompasses your image, your logo, your colors, the URL of your website and your user-ID (whether it be your Twitter name, your ID on Facebook or YouTube or your user name on forums). Wherever you contribute or are seen online, be recognizable. Use Gravatar for your globally recognized avatar. Use an email address that advertises your domain name and be sure to include a signature line in your emails (and online groups when you can) that contains the URL of your website. If you tweet, include your Twitter name.
Participate. Be where I am.
Just like with any business, if I don’t know you’re out there, if you don’t have that top-of-mind awareness, you may as well not exist. So, answer questions, participate and help either me or others. Comment on blogs and message boards. Contribute to the conversation. It counts. Seeing your name/user-ID and your avatar helps me to recognize you, the same way networking and showing up at those Chamber of Commerce or association meetings in the face-to-face world gives me a sense that I know you.
Be recognized as an authority.
Whether your blog motivates, informs, inspires or makes me laugh, it doesn’t matter. If I trust you and your blog meets my needs (I get the answer. I get a laugh. I get motivated.) – I’ll follow you. I’ll comment on your posts. I’ll Tweet about you. I’ll Digg you, Stumbleupon you and I’ll promote you. If your blog helps me, I’ll be loyal.
How do you stand out in the crowd? Do people online recognize you? Do they know what you do? Have you been seen-out-there?