How can an entrepreneur or small business owner differentiate their product/service from everyone else’s? After you define your niche target customer and identify your marketing message, what else can you do to stand out from the thousands (maybe hundreds of thousands) of websites that are offering a similar product or service? We all know that you should offer your potential customers and clients multiple ways to contact you. You can provide a contact form, an 800# and your basic contact info for customers who want to call, email, fax or even send you snail mail.. What if you could easily offer your customers a way to chat with you online? Online-help may be the perfect customer service tool to help you keep your customers and clients on your website long enough to answer your call to action. Why not try it? It’s free (or $20 to have the software professionally installed).
Open-Source Live Help Software – Free & Easy to Install
Most of you probably already use open-source software like WordPress or Joomla but if you haven’t researched online help software, you may be unfamiliar with Crafty Syntax Live Help. Like all other open-source software, Crafty Syntax Live Help (CSLH) is free to use and it’s actually not that difficult to install. Even though their home page talks about it being “programmed in PHP with Mysql for the database”, you shouldn’t be intimidated. WordPress is programmed in PHP and uses SQL too and it’s the most popular blogging software available today.
Most website hosting vendors provide a control panel such as cPanel. If you have access to cPanel, you probably have access to Fantastico De Luxe which makes installation of programs like WordPress and Crafty Syntax Live Help very easy to install. You’ll be asked some simple questions. Keep track of your answers and you should be good to go. Crafty Syntax has a video tutorial on their site to guide you through the process. (As always, backup your website before installing any new software.)
Why Add Live Help?
So why would you want to add live help to your site? As I mentioned earlier, it’s important to differentiate yourself. Unless you want to compete on price, you need to find ways to add value. Adding live help is offering something a little extra. Maybe you have a product or service that you need to promote or support . Why not be available to talk live first? Online support can be especially valuable for consultative sales where you need to guide your prospective customer through the process of making their buying decision.
After you install live help, you log on to provide help. You can even set up additional “operators”. If you don’t feel like chatting, don’t log on and your website visitors will be prompted to leave you a message. Of course, don’t forget to donate to Crafty Syntax if you can. Crafty Syntax will even install their software for you for as little as $20.
Do you use live help on your website? Would you advise others to use it too? What other tips and ideas can you share of ways that we can differentiate ourselves from the rest?