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End of the Year Recap – a Time to Reflect – Keep Up With The Web – Sherryl Perry
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As 2011 comes to an end, I want to thank everyone who has taken the time from their busy lives to help make Keep Up With the Web a place where we can all learn from each other. I truly appreciate the conversations that we’ve had and I look forward to continuing to help each other grow our businesses, engage our readers and website visitors and reach our individual goals.

Some Core Beliefs

The amount of competition that we all face is steadily increasing. To differentiate ourselves, we need to understand our goals and develop a business strategy to meet them.

My personal goal is to grow my consulting and coaching business. My business strategy is to become a trusted resource by engaging with my audience and building trust. In doing this, I can help entrepreneurs and small business owners develop their online presence on the Internet. A presence that successfully builds your brand and delivers your message can help to level the playing field. Creating an online presence is key to be able to compete with bigger businesses with deeper pockets.

A Time to Reflect

As someone who often imposes self-inflicted deadlines, I often find myself adding to my “to do” list, updating it as I complete tasks and sometimes feeling generally stressed out over not feeling very productive. What’s important is to not lose focus of the big picture – the overall strategy and goals that I have. Sometimes, we need to take time to relax, regroup and re-energize.

As I look to 2012, I see many opportunities to refocus my efforts to be more innovative. I have lots of ideas to implement and I’m excited to take some time to focus on my website and clarify what it is that I do. (Special thanks to those of you who have listened to me and who have brainstormed with me. I know we have helped each other.)

What Do You Want to Hear About in 2012?

What are your goals for 2012? Are you continuing with the business strategy that you followed in 2011? Are you adjusting your course?

Here at Keep Up With the Web, I will continue to foster an environment where entrepreneurs and small business owners can learn, ask questions and share our experiences. How can I help you? What topics do you want to learn more about? Are there aspects to your business that you’re struggling with? Please let me know what you want to learn more about.  You can leave a comment or use my contact form. Let’s continue to work together to form a community where we can support, help and learn from each other.

I hope everyone is enjoying their holidays and I sincerely wish all of you you a happy, healthy and successful year ahead.

 

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Published by Sherryl Perry

Welcome! If you're looking for help building an Internet presence that fits your needs and works for you, you're in the right place. I blog common sense articles about WordPress, social media and SEO. My goal is to help small business owners and entrepreneurs understand their core business. Together, we can develop and implement business strategies that make sense to you.

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80 Comments

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  1. Hi Sheryll! You deserve all the good things that you have now. 2011 had gone and it’s 2012 another year to have. For me, nothing need to be change in business strategy I do the same like last year just merely a little improvement for the better.

  2. Thanks for visiting my blog and thanks for the information. I’ll head over to Gravatar to make sure that I am “seen”. I don’t want to be a “mystery” because as you said it makes comments more personal.

    Hopefully, the next time I comment…you’ll “see” me. Thanks again.

  3. Sherryl,
    I can really relate to the feeling stressed and not feeling productive. I am kicking off 2012 by focusing more and developing collaborative partnerships as well. Whether it is here with you or with face-to-face networking.

    I’m new to blogging, so I am a blank slate. I hope to learn a lot from you.

    1. Coretta, Thanks for coming over here from our LinkedIn Bloggers Helping Bloggers group. I’ve visited your blog as well and I find your articles inspirint.

      Since you admit you’re a “blank slate”, I’d like to suggest that you go to Gravatar.com and set up a free globally recognized avatar. Simply upload your profile pic along with the email address that you use to comment and the URL of your blog. That way, we’ll “see” you when you leave comments. It makes it more personal and it will definitely help you build awareness.

  4. I don’t think it’s a good idea to continue with the business strategy from the past years. Every new year should be started with new strategies because things evolve during 365 days, you learn lots of new stuff which should be included in the strategy (or erased, with you find out it’s a wrong practice).

    1. Hi Stacy,
      I wouldn’t recommend starting each year with new strategies. If strategies are effective, why would you discard them? What’s important is to track and measure throughout the year. Tweak or discard what’s not working while keeping an eye out for new opportunities. Some business don’t succeed because they keep jumping around trying the flavor of the month and that needs to be curtailed as well.

      Thanks for weighing in with your opinion. I enjoy healthy discussions.

  5. Year end is a great time to evaluate and reorient blogging objectives for personal as well as professional growth. It’s all about finding one’s niche, setting goals and working towards reach there.

    1. There’s something about the New Year and resolutions that lends itself to stepping back, taking inventory and setting new goals and objectives. Of course, we should be doing this more than once a year but it’s a start.

  6. Sherryl,
    I just discovered your blog from Gail at GrowMap…really like what you have going on here!
    I have been reflecting on 2011 and thinking ahead to 2012. For me, I need to find more time to devote to my online ventures and stay focused. I have a tendency to start something and then lose interest several weeks later.

    In regards to your question, I am always interested in how to increase target traffic to my sites…that is a topic I would love to read more about on your blog in the future.

    1. Hi Dan,
      It’s great to see you here. Gail has a great blog. Thanks for letting me know that you found me there. I definitely can relate to your need to find more time and stay focused. I have at least one project that I have been trying to complete and just haven’t been able to find the time. “Focus” needs to be my word for 2012.

      Increasing targeted traffic is a great topic. Thanks. I just followed you on Twitter and as soon as the dust clears here (200 new emails after clearing spam), I’ll be over to check out your blog.

  7. Sherryl,

    I’ve read the on others blogs about their recap/goals/new years resolution for this year.
    And It’s funny cause they always don’t forget to mention about having more money for this year. And somehow when I saw your post it’s just a bit different cause you want to grow your business. Maybe I should also start thinking that way too.

    BTW, Happy New Year! I believe you’ll be more successful this year!

    1. It’s not all about the money. Like everyone else, I do need to earn money but I truly believe that if I concentrate on growing my business first, the money will come.

      Happy New Year to you John. I hope you’re right about 2012 being a more successful year. All of us could use it.

  8. Sherryl,

    I am sure that you will continue to do an excellent job of helping small business owners and providing an environment where readers feel welcome and understood. Your blog is a pleasure to read. Much success to you in 2012.

    Happy blogging,
    Jenn

  9. Very inspiring post Sherryl, for sure you did a great job last year. And i like your thoughts of “not to lose focus of the big picture which is your goal”. Which we know is very important to keep going and keep working for our goals.

  10. Sherryl, As a Business owner, with a number of Brands, I’d like to comment that 2011 was a year of learning for someone who thought he’d got Business and internet marketing licked. However, with the onset of the year maintaining 10 fulltime employees, I found Decemer approaching with the workforce shrunk and our retail department closed. Don’t for one minute feel any pitty- it was a good business decission that, for some strange reason to do with cashflow, profit and loss, has left us in a better position than we were at the beginning of the recession. My point to this post? Life is about picking yourself up, dusting yourself down and looking at the business plan with a clear head. As a result, I’ve moved the online marketing in a new direction, with a leaner, meaner company to boot! Bring on 2012, I can’t wait!

    1. Hi Richard,
      Thanks so much for joining our conversation. These past couple of years have been especially challenging for small businesses. I admire your healthy outlook and wish you the best. If there’s any (Internet related) issue that you would like to learn more about, please let me know. If it’s a topic that I think will be of general interest to my blog readers, I may be able to write a post about it or possibly ask someone else to write a guest post about it. If it’s not a topic that I think fits, there’s still a good chance that either I or another reader here could either help you or possibly send you in the right direction. (This offer is good for everyone reading this comment thread!)

  11. Hi Sherryl,

    Seems like you’ve been doing a wonderful job with sharing content on this blog and I have no doubt that whatever goals you set for 2012 will be achieved. I’ll have to be sure and stop by more often to see what you’ll be sharing and I have no doubt I can learn plenty from you myself.

    I have a few things up my sleeve for this year but my main focus will be on building my network marketing business. I had so much going this past year that I didn’t give it the attention it deserved so I’ve made myself a promise to do just that.

    I’m excited about what 2012 holds in store for us all and hope you are as well. Keep up the excellent work and I have no doubt everything will come your way this year.

    Happy New Year by the way!

    ~Adrienne

    1. Hi Adrienne,
      Thanks for dropping by. I’ve been following you for a while and I know that both of us often RT for each other. When I read your year-end article, it resonated with me and made me realize how much we have in common. It’s great to catch up.

      I am excited about 2012. This is the year that I’m determined to pay some much needed attention to my blog as well as implementing some of the ideas that have been rambling around in my head. There are so many opportunities for those of us in similar niches to collaborate with each other. Then we can blog about it and everyone will benefit!

      Happy New Year to you too! I’ll try to not be a stranger to your blog.

  12. Sherryl, I always learn something new when I read each and every one of your blog posts. Your ability to explain technical things in an easy to understand way is really quite a gift and I’m so grateful to have found you. Toward the middle of the year, I think I started to develop the education side of my blog and want to continue that in 2012. I am very passionate about doing that as well as using Twitter to continue to build relationships and advocate for epilepsy education and caregiving resources. (Believe me when I say I am the last person to have thought I would love Twitter!) I love doing that so much I want to find a way to make money from the blog so I can eventually do that full time or at least a good part of the time. (I’m too new at this to know if that’s realistic, but I want to give it a shot). Sponsorships from businesses that my readers would benefit from are where I plan to start. If you have any articles related to that (or if you write about it in 2012), that would be of great help. Can’t wait to learn more from you in 2012.

    1. Hi Trish,
      Thanks for the kind words. I enjoy your blog too. You write from your heart about things that are very near and dear to you. Your sincerity is very believable and you’re definitely establishing yourself as someone who is an authority on epilepsy. Your posts and tweets do educate us.

      You’ve actually given me an idea for a blog post about growing a blog that could earn money eventually. I’ll let you know when I write it that you were my inspiration.

      I love Twitter too. One of my main reasons for liking it is that it forces me to be brief which is a huge time saver.

  13. I really like what you said about making our business/blog different from others to stand out. I have tons of ideas and never enough time which brings me to what I want to work on in my business for 2012. I plan on researching outsourcing more this year. That’s a good problem to have though.

    1. Sharon,
      Having enough time is a problem most if not all of us cope with daily. This year, I’m making a real effort to make the most of my time by not doing some of the things that aren’t producing results.

      Outsourcing is definitely something else to look at. In the last comment that you left, you mentioned how your older children help you. In the past, I’ve had success hiring interns from the local university. They get college credit, the university handles payroll and legal issues, the student learns and you get your work done. It can be a win-win for everyone. Some high schools have these programs too.

  14. Happy New Year Sherryl. Late to comment as I have enjoyed a week off and aprt from replying to comments went internet free.

    Your willingness to share and help is one of your great strengths and I have appreciated this when I had questions and needed help.

    All the best for 2012 as I have a feeling it will be a great one for you and your business.

    1. Happy New Year to you too Susan. Congratulations on taking a week off! I tried to take some time off too.

      Thanks for your kind words and your support through 2011. I especially enjoyed and appreciated our brainstorming session we had via Skype. I’m sure we’ll be talking in 2012. I always get great marketing tips and inspiration from your blog and your comments. I wish you a happy, healthy and rewarding 2012.

  15. I have just stepped out on my own. No more being a part of someone else’s vision and program and I am just putting together my coaching and consulting packages. My market is older female entrepreneurs and I plan on coaching them to be fabulous and fearless online and in business. I am VERY excited about this as this brand is ME. It has been nice getting to know you a little in 2011 Sherry and I look forward to getting to know you better.
    Louise Edington
    Breaking Through Online Frontiers
    http://louiseedington.com

    1. Hi Louise,
      I just read your latest post about your accomplishments this year. Sounds like you’ve had a very productive year. Overcoming your fear of public speaking is huge and will certainly serve you well. I’m in the process of defining my own coaching and consulting packages. When I started this blog, my main motivation was to help others. It’s time for me to use my blog as a medium to promote my own services. Sometimes, I get so busy helping others that I neglect my own business. It’s time to treat myself as my own client. 🙂

      Best wishes for a happy, healthy and rewarding 2012 – one in which we get to know each other even better.

  16. I have learned so much from your posts and from the questions and comments of others here. I started off knowing absolutely nothing and I now at least have some idea what questions to ask. I don’t have a business to worry about, but the business of making the most out of my time on the computer is greatly enhanced by what I learn on this blog. Thank you Sherryl and a very happy new year to you. Looking forward to 2012 with you as one of my guides.

    1. Thanks so much for the kind words Bill. Not everyone looks at their blogs as a business. It’s nice to have blogs like yours to read for inspiration.

      Happy New Year to you too and I sincerely hope it’s less eventful for you.

  17. Hi Franziska,
    You are entirely welcome. I really do enjoy helping others understand technology and how they can put the Internet to work for them.

    I’ll keep in mind SEO and I’ll definitely write more about traffic sources. I promise to not get too technical and instead share examples of what is and is not working for me. I’ll also continue to encourage everyone to share their own ideas and experiences. There is so much value to be found in a lively comment section.

    Happy New Year to you too!

  18. Sherryl,

    your plans are great! But first and foremost I want to thank you for all the advice you gave this year and how much I have learned and benefitted from you. That we have met this year is very special to me.
    I like how structured your blog is and how easy it is to find topics. What I would like to learn? I like to learn a little more about SEO and how to attract more readers -the same old story but it never gets tiring 🙂

    Happy new year Sherryl, it’s been a pleasure meeting you,
    cheers!

    Franziska San Pedro
    The Abstract Impressionist Artress

  19. I’m going to be changing it up this year. I’m still growing out the details, but I plan to focus my business more. All I know is that (you’re right) competition is getting stiff so it’s time to steer my brand a different direction. Thanks for the conversations as well, Sherryl. If you need anything else, besides a spruced up banner, please let me know. There would be nothing better to me than to assist my colleagues with my design. Happy new year!

    1. Thank you so much for the kind offer Dennis. Every time I look at my banner, I’m reminded of you. It’s perfect for my brand.

      If you find yourself wanting to brainstorm about your new direction, you know where to find me. I’m looking for collaborative efforts in 2012 and I have a few (very rough) ideas swirling around in my head. I’m also open to accepting more guest posts this year. That could be a good way to drive some traffic your way.

      Best wishes to you, your family and everyone who I interact with for a happy, healthy and rewarding 2012.

      1. Funny you should mention all of this, Sherryl, because I have been thinking about the very same thing and you were at the top of my list. I’ll be dropping you an email to get the ball rolling. So glad we think alike. 😉

  20. Your business strategy of “engaging clients & building trust” have come through loud and clear in your writing and communication style. It is heart warming to see such integrity and an authentic desire to provide value to others.

    I’d like to think I’ll do the same in 2012. Building my parent coaching practice and offering more educational workshops is a priority. I’ll be taking a stronger hands on approach and rely less on crossing long bridges that “might” lead somewhere.

    Lastly, in coaching school, I learned that when we say “yes” to one thing, we are often saying “no” to something else. In 2012 I’m going to make sure that my “yes” answers do not say “no” to personal time or to my family and friends. Work will always be there but my son will make me an empty nester in two short years. I want to make the most of my time with my family.

    Great and inspring post Sherryl!

    1. Thanks so much for your kind words Keyuri. I always find your articles and the emails that we have exchanged to be both inspiring and grounding. Your plan to take a “stronger hands on approach and rely less on crossing long bridges that “might” lead somewhere” really resonates with me. I have so much that I want to accomplish and I intend for 2012 to be the year where I really focus on the business end of my blog and stop doing some of the tasks that eat up my time and don’t produce any meaningful results.

      Saying “yes” to one thing means saying “no” to something else is so true and such a succinct way of summing it up. You know I’m a huge advocate of making family time a priority. As you say, work will always be there. Best wishes for a happy, healthy and rewarding 2012.

    2. I agree with you Keyuri, that was really an impressive writing which can make any people to read the article and enjoy her writing and information.

  21. Sherryl — I’ve enjoyed your blog and getting to know you through Bloggers Helping Bloggers. I appreciate your support and your valuable tips. My blogging coach Bea Fields asked several bloggers about how they are going to achieve their dreams in 2012. I wrote a blog called Making My Dream Come True in 2012 http://bit.ly/sUHaDt that she used as a comment. My dream is to write an e-book — sort of a practical choice. I’ve finally decided on a topic. So let’s see where I am when you ask this question next year!

    1. Hi Jeannette,
      It’s been good getting to know you too. We’ll have to compare notes next year Jeannette. I have plans to write an eBook and some other surprises myself. Actually, we shouldn’t wait until the end of next year before looking back. Hopefully, both of us will accomplish this soon.

  22. You’ve done a great job this year! Hope to get more useful and informative post this coming year…have a prosperous new year!

  23. One of the best things to hear about are how other entrepreneurs managed the transition from working full time for others to self employment, with the trials and tribulations in between.

    1. I agree with you Jeff. Personal stories make it easier to relate to a blog post. In some of my articles about my early adventures with PPC advertising, I shared several of my trials and tribulations so that others could lose from my mistakes. I believe those posts resonated with quite a few people.

  24. Sherryl: I echo all the positive comments made here about the amazing community you have developed and your endless generosity. Thanks for all.

    I’m looking forward to working with you in the New Year to expand and further develop my online presence. I think you’re just the gal to help get me to the next level!

    I join you and all in the Virtual Toast and wish you the very best for 2012.

    1. I’m looking forward to working with you next year too Doreen. As I mentioned to you on the phone, I really enjoy working with authors. It becomes a collaborative effort.

      I love this idea of a Virtual Toast to 2012!

  25. Sherryl, you are a prime example of how to successfully achieve your goal of “being a trusted resource by engaging with my audience and building trust. In doing this, I can help entrepreneurs and small business owners develop their online presence on the Internet”.

    Personally am very happy we got to know each other and for anyone reading this who doesn’t yet know Sherryl I highly recommend her. She will develop your online presence to exceed your expectations.

    1. Thanks so much for your endorsement Catarina. It means a lot to me. I for one recommend reading your blog because you always make me think! I don’t remember reading “…James Bond to the rescue?”. I’ll have to head over there.

    1. Thanks for taking the time to let me know that you’ve found my articles helpful Astro. I just enjoyed reading your “Funny Secret Agent Aptitude Test” and I dugg it for you. I wish you the best in 2012 too.

  26. Hi Sherryl.
    What you have been doing is clearly working. I can see that you have many genuine readers, a low Alexa rank and a great blog. For a site that is less than two years old, I think that you have done remarkably well.
    For me 2012 means a new theme (almost finished), more to attract comments, (commentluv, keywordluv, do follow, etc). More natural backlinks through content, plugin and theme development (first simple plugin just released and on trial).
    I hope that 2012 continues to bring you success.
    Thank you and happy new year to you and all of your readers. I look forward to joining in the discussion for years to come.

    1. Hi Steve,
      Thanks for your kind words. I am proud that I have genuine readers here and it’s great to see people helping each other. This is exactly the environment that I had hoped to foster.

      I look forward to seeing your new theme and the plugin that you’ve developed! That sounds exciting. I hope 2012 is a happy, healthy and successful year for you and all of my blog readers. As always, I’m glad that you take the time join us!

  27. Sherryl, great way to summarize what you have been doing and what you would like to do. I find when we work on our own, we always say, we could do this better and that better. Sometimes we just have to move forward without the self-criticism! At least I need to.

    I want more folks to brainstorm with about small business ideas. I have been connecting with some graphic designers, for example, and I’d like to do more of that – how do we expand and grow?

    1. Leora,
      One of the ideas that I have going forward involves more collaboration. I haven’t worked out any of the details yet but it’s an idea that I’ve had for quite a while and I’ll definitely keep you in mind when I’m looking for input. I love brainstorming ideas and collaborating with others. It helps me to keep my sanity. Like you, I can criticize myself and spend way too long trying to make everything perfect. I could accomplish so much more if I weren’t so critical of myself.

      Best wishes for a happy, healthy and successful 2012.

  28. The most successful business strategies are the long term ones. So yes, i’ll be continuing mine, i’ll keep insisting hoping things will go my way. And with a little luck and a lot of work, they will.

  29. Hi Sherryl, You have been doing an awesome job and I’m sure 2012 will bring even more success and business for you. Having a clear set of goals is an excellent way to map out your future. My goal for the new year is to get started on email marketing and I’m working on it already. Thanks for the encouragement!

    1. Hi Ileane,
      Thanks so much for dropping by and for your kind words. You know that I think you’ve done an awesome job in 2012 too! I’ve shared many of your posts and I’m especially impressed with what you’re doing on YouTube. (I have yet to establish my channel.) Thanks for the inspiration. I sometimes wonder how you get it all done. Best wishes to a happy, healthy and successful 2012.

  30. Sherryl, aloha. it has truly been a pleasure getting to know you this year and interacting in all the places we do. Sherryl, as someone with very low tech skills and internet savvy, I truly appreciate the wealth of wisdom you pack into your posts and the clarity of your message. You have a knack, Sherryl, for making the complex or confusing seem simple or doable. Thank you so much.

    Look forward to sharing your journey with you this next year.

    Wishing you and yours a year filled with hope, love, contentment, and achievements.

    Hauoli Makahiki Hou. Janet

    1. Aloha Janet,
      Thanks so much for the kind words. It’s always great to hear that my writing style is a good fit for people who consider themselves to be non-techies. What’s surprising is that many bloggers (including you) do quite well with technology. I often think that the people who are most likely to run into trouble are the ones who have no fear. 🙂

      Thanks to you for leading your Triberr tribe and writing motivating articles. I wish you the best in 2012 and I look forward to more opportunities to help each other grow our businesses.

  31. Hi Sherryl

    It’s been great to ‘meet’ you this year and your content is always first class, its not hard to see why your readers come back time and time again…btw I consider myself in that group too 🙂

    I’ve been putting in some serious planning time in the past few weeks. For 2012 I’m focussing on less input, more output…bringing more product out to the market. More connection and collaboration, and stretching myself & taking leaps of faith…instead of thinking an idea to death….I think that would be the perfectionist in me 😉

    It’s going to be a busy year and it sounds that way for you too. I wish you every success with your plans for 2012 and look forward to see what you bring us.

    Raising my glass and toasting Cheers to an exciting 2012!

    1. Hi Jackie,
      It’s been wonderful “meeting” you too. I find your content to always be first class also which is why I share it so often.

      You sound so much like me! I too tend to think an idea to death rather than just plunging in and taking that “leap of faith”. I definitely need to reach out and collaborate more. I cannot bring some of my ideas to fruition without help.

      I love the idea of a virtual toast and Cheers to an exciting 2012! I often talk about sharing a virtual cup of coffee but that is much more appropriate. I wish you every success also. We definitely need to stay in touch. Hopefully, there will be opportunities to collaborate together.

  32. Nice reflective post, Sherryl. As far as resolutions go, I tend to find myself saying “I plan to keep doing what I’m doing, just better.” Thanks for sharing!

    1. Hi Pete, That seems like a healthy outlook – especially if what you’re already doing is working. I’ve been in a “weeding out” frame of mind lately – especially where it comes to social media. My Google Analytics have shown a strong shift away from referral traffic towards search traffic. So, I’m adjusting accordingly. One of the things I want to take a more serious look at is Google+. I may write a post about it soon. Is there anything specific that you’re doing that’s working especially well for you?

  33. Collaboration is one thing I want to do more of in 2012. With the launch of a new program to support Baby Boomers getting into business, I want to work more closely with others who have specific expertise and can support the new fledgling business owners who realize that their future has to be in their own hands

    1. I want to collaborate more in 2012 too Roberta. I have a couple of people in mind who I may approach. Their skill sets are very complimentary to mine. We should talk. I’m very interested in learning more about your new program. I have several ideas of my own rambling around in my brain and it’s time to execute some of them.

  34. I’ll be excited to see what you do in this coming year, Sherryl! I find your posts a wonderful resource. I particularly appreciate your clear language in explaining the ins and outs of website construction, WordPress, and on-line access. I would love to see a “Back to Basics” column periodically where you go over some of what is basic to many but perhaps missed by some. I mentioned the topic of key words, which I think would fit in there. Any time you explain something that everyone’s heard of but perhaps not completely understood, I benefit (like the post on RSS feed).

    Wishing you a wonderful New Year and a great 2012!

    Judy Stone-Goldman
    The Reflective Writer
    Personal-Professional Balance Through Writing

    1. Thanks so much for your support Judy. I like getting back to the basics and there’s usually a slant that can be taken so that most people can learn something new. Sometimes, just sharing our experiences helps others. I’ll definitely write something about keywords in the future. Thanks for the idea.