Have Facebook’s algorithm changes affected how many of your followers actually see your posts on your FB business page? If you’re not willing to pay Facebook to promote your posts, what’s your alternative strategy? (I’m spending more time on Google+.) In this week’s #FridayFinds, I share links to two articles that should get you thinking about Facebook business pages. As a bonus, I’ve also found a great article on how to insert widgets into your WordPress posts and pages to incorporate dynamic content (such as your Flickr and Instagram images).
Time to Tweak Your Strategy for Facebook Business Pages
You’ve probably noticed that unless you’re willing to pay to have your posts on your Facebook business page promoted, you’re not getting the amount of views that you once were. It’s getting so bad that many small businesses and solopreneurs are beginning to question whether maintaining a Facebook page is worth the time and energy. Recently, I received Kim Castleberry’s (@AskKim) newsletter in which she explained why she’s going to start splitting her time between Facebook and Google+. To quote Kim:
With Facebook making multiple critical mistakes its simply no longer the gem it was in the past… and it’s now hiding 90% of my content from you (sometimes including security updates and malware warnings and important stuff!!)
To take a closer look at what’s being said, let’s take a look at two posts that I found particularly compelling. The first post is This Irate Cookbook Author Represents A Swelling Threat To Facebook’s $6 Billion Ad Business by Nicholas Carlson on BusinessInsider.com (@SAI). The irate cookbook author who is featured is Stephanie Stiavetti (@sstiavetti) a well-known author who has an impressive following of over 8,000 Facebook followers on her page The Culinary Life. The reason that she’s irate is that of those 8,000 fans, only about 1% see her status updates, recipes, and photos. Stephanie is not alone. Nicholas goes on to say that:
Spokespeople for several companies told us that the “reach” of their Facebook posts declined by as much 80% after the changes.
The second post that I believe is worthy of reading is Should you Dump your Facebook Page in 2014? by Genevieve Lachance (@VASimpleService) on VASimpleServices.com. One of the things that I appreciated the most in Genevieve’s article is the excellent Slide Share presentation that she created:
Genevieve also includes a quick synopsis of other social media networks that may be worthy of investing your time.
Adding Dynamic Widgets to a WordPress Post or Page
Widgets are great but while some WordPress themes have the option of displaying widgets in the footer (and possibly other locations), most themes only let you display widgets in a sidebar. If you’d like to embed a widget into a post or page (using a WordPress plugin), check out Joe Fylan’s (@JoeCanWrite) guest post How To: Easily Make Your Posts Dynamic by Inserting Widgets on WPKube.com. If you really want to get creative and insert multiple sidebars and widgets, Joe also has suggestions for a couple of plugins that will help you accomplish that too.
Joe’s suggestions for reasons why you would want to embed a widget in post or page include inserting dynamic content such as:
- Your latest tweets
- Photos from your Flickr or Instagram accounts
- A list of your recent posts
Over to You:
What are your thoughts? How have the recent Facebook algorithm changes affected your Facebook business page? Have you noticed a significant decrease in views? Have you tried investing in Facebook ads to promote your posts? Have you ever inserted a WordPress widget into a blog post or page? (If so, please share your experience with us.) Do you think you’ll try this in the future?