Did you know that Facebook recycles your “likes” to promote stories without your knowledge? We’re talking about articles that you may never have seen before and certainly stories that you may not want to be associated with. How is this happening? It’s all thanks to Facebook’s new Graph Search feature.
Craig Condon on Facebook’s Misleading “Related Stories”:
If you were concerned about your privacy on Facebook before, thanks to the new graph search feature, you have even more to be concerned with now. Watch this video to see what most Facebook users don’t know:
Recap of Craig Condon’s Video:
For those of you who like recaps, the bullet points from Craig Condon’s video are:
- This is a privacy issue that most people aren’t aware of.
- Facebook is basically recycling “likes”.
- Recycled likes do not show up in your feed but your friends will see them. (Therefore, you may not know that other people think you have actually liked something unless someone else informs you.)
- Facebook is associating articles that are “related” to articles that you have liked (on your behalf and without your knowledge).
My Take-Aways from the Article:
First, I encourage anyone reading this article to take the time to watch Craig’s video. (It’s less than 4 minutes long.) Then, decide for yourself whether you think it’s worthy of sharing. (I think you will.) During Craig’s research. he actually created a fake Facebook account with the sole purpose of investigating this issue.
Interestingly enough, although Craig never posted anything (when logged into his fake account), he did “like” brands and that’s when it started appearing (to the people who friended his fake account) that he liked all sorts of posts (without Craig’s knowledge). Technically, Facebook labels these new “likes” as being “related” to his actual likes. The problem is that most FB users will ultimately assume that it’s an actual like. (Craig Condon’s mother urged him to delete one of his “likes”. However, he couldn’t delete it because he never actually posted it.)
As I read the article, I also learned that:
- Related posts are an undocumented feature in Facebook.
- Facebook also adds likes if you message someone with a link to a “likable” page.
- Even if your message with the link to the “likable” page includes a negative comment, it still counts as a FB like.
Over to You:
Craig Condon suggests that “The only way to prevent re-posted content is to unlike everything.” What do you think? Is this enough for you to delete your Facebook account?