Are you looking to use social media more strategically? Do you know what your Facebook page looks like to other people or how to create a new graphic for your FB cover image? Want to use a more creative font for your WordPress website than the basic ones that are included in a standard WP installation? Find out more about these topics in this week’s #FridayFinds.
16 Strategies for Creating Content that Will be Shared
This article comes from one of my favorite resources, WebsiteMagazine.com. In her post, Create Social Posts that Get Clicks, Allison Howen shares 16-tips for building your brand and generating engagement online. This is not a simple list of ideas that has been regurgitated one more time. Instead, Allison supports her suggestions with links to resources including: Buffer, Facebook, HubSpot, SimplyMeasured and Twitter. Check it out to learn interesting stats like “tweets with adverbs and verbs receive higher CTRs than tweets with more nouns and adjectives”. She also includes examples of successful strategies from big brands like TMZ, Skittles, Zappos Couture and Sephora.
What Your Facebook Page Looks Like to Others:
Ever wonder what your Facebook page looks like to other people? Kimberly Castleberry’s tutorial How To View Your Facebook Profile As Someone Else (Or As The Public Does) on Just-Ask-Kim.com will show you how to find out. In her article, Kim also shares her advice on which items you should be checking. Kim also talks about how you can use custom lists to control the content that people see.
Note: If you use the “View As” tool, Facebook will pop up this reminder ““Remember: Things you hide from your timeline still appear in news feed, search, and other places on Facebook.”
How to Create a Custom Facebook Cover:
Speaking of Facebook, you don’t have to be a graphic designer or own a copy of Photoshop to be able to create a compelling image for your Facebook page. In her article How to Create a Custom Facebook Cover Image That Gets Noticed (Without Spending a Dime) on YourWriterPlatform.com, Kimberley Grabas shares tips on how to create a Facebook cover image that will get noticed. She also offers concrete suggestions on what you can include (such as a call-to-action). Be sure to scroll down to section #5, “Design Tips” to watch her “how-to” video using PicMonkey (a free online picture editor).
Spiff Up Your Website with Google Fonts
If you’re unhappy with the choice of fonts that you have available to choose from in WordPress, Google Web Fonts offers access to over 600 free open-source fonts to choose from. Not sure where to get started? Check out 10 Popular Google Web Fonts by Pete Prestipino on WebsiteMagagzine.com for 10 of the most popular ones.
Tip: If you’re not sure how to incorporate Google fonts into your WordPress site (and you’re willing to install one more plugin), WP Google Fonts may be the solution that you.
Over to You:
What are your thoughts? Did you find Allison Howen’s post on marketing strategies for social media insightful? Did you find the tutorials by Kim Castleberry and Kimberley Grabas helpful? Have you ever used Google fonts in a website design before? As always, we’d love to hear from you.