Were you impacted by Google Hummingbird (the most recent algorithm changes)? What exactly is Hummingbird and how do you know for sure if any of Google’s SEO updates affected you? Check out this week’s #FridayFinds for a short synopsis and links to more in-depth articles that can help you better understand the most recent Google updates. Also, read a fun Halloween inspired article on what not to do on social media and check out 30 ideas for running contests on Facebook.
What’s the Buzz about Google Hummingbird?
On August 21st, 2013, Google released their latest algorithm changes. This time, they’re calling it “Hummingbird” and it’s being referred to as the “Panda Small Sites update”. So, what does that mean to you and me?
Well, there’s certainly a wealth of information available on this latest release. To boil it down for you, let’s start by taking a look at FAQ: All About The New Google “Hummingbird” Algorithm by Danny Sullivan on SearchEngineLand.com. This article should answer a lot of questions for you. The basic highlights are:
- Hummingbird is a new search engine based upon Panda, Penguin and other algorithm updates.
- Google’s PageRank algorithm is included in Hummingbird. (PageRank uses incoming links as “votes” to determine how important a page is.)
- Hummingbird incorporates conversational search which has “natural language” built into it.
- Original high-quality content is still your best SEO tool. Bottom-line, Google strives to satisfy their consumers (people searching the web) with the results that best satisfies their needs.
Has Hummingbird Hurt or Helped You?
About three months ago, I shared my story of woe about being hit by Google’s Panda, Penguin and the Wooly Mammoth updates. In that article, I share several tools that I use to gauge the impact of algorithm changes and how I am getting my organic search traffic back on track. These tools include:
- The Google Penalty Checker by Fruition (Fruition.net)
- The Online Broken Link Checker tool (BrokenLinkCheck.com)
- The Bad Neighborhood Text Link Checker Tool (Bad-Neighborhood.com)
Fruition.net is the site that provided me with the best snapshot of what happened to my site. (You can use Fruition’s penalty checker on one website for free.) Fruition displays the impact of Google’s algorithm changes graphically using green for a positive impact, yellow for no impact, orange for negative and red for extremely negative.
As you can see in the screenshot above, all systems were go for this site up until December of 2012 when Fruition reported that there was a 100% chance that I was negatively impacted by the Panda update. This was followed in May by the Penguin update which had a 100% chance of an extremely-negative impact on my Google search traffic. Unfortunately, things continued to go downhill for me with the spam-query update (a negative impact of 99.2%), Wooly-Mammoth (negative 90.9%), Panda (negative 72.8%). Finally, in August, Google’s “In-Depth Articles – Deeper Research – Original Long Content” update had a positive impact of 88% and Hummingbird probably didn’t affect me at all.
How about you? Have you seen a positive or negative impact on your organic search traffic in the past year?
Are You Making these Common Mistakes on Social Media Sites?
For those of you who are regular readers, you know that I am a huge fan of WebsiteMagazine.com. I subscribe to their print version and get regular email updates. This week, Allison Howen wrote an excellent article titled Scary Social: 6 Strategies to Avoid. Although Allison’s post has a Halloween slant, her tips are timeless.
Are You Interested in Running a Facebook Contest?
A few weeks ago in one of my #FridayFinds, I talked about the new Facebook rules for contests, promotions and giveaways. I also gave you a link to Kimberly Castleberry’s post Facebook Changes Contest Rules – Businesses Win! which goes into greater detail about what is and is not allowed now.
For those of you who are interested in running Facebook contests, check out 30 Facebook Timeline Contest Ideas That Drive Likes and Comments by Nathan Latka on CasMcCullough.com for some great ideas.
Over to You:
I hope you found this week’s #FridayFinds interesting. Hopefully, you have come out of the recent Google algorithm updates unscathed and if you haven’t, I hope Hummingbird helped you. As always, please feel free to share your thoughts and ideas with us in the comment section.