Did you know that a poorly designed website that causes “faulty redirects” and “smartphone-only” errors could potentially hurt you when it comes to where Google places your website in the search engine results? Are you aware of the recent changes to Facebook contests that could make it easier for you to run a contest or special promotion? Are you interested in what your Facebook EdgeRank is? Find out more about these topics and check out an article that highlights 7 impressive mobile website designs in this week’s #FridayFinds.
Is Your Website Mobile Friendly?
According to MarketingCharts.com, website traffic from smartphones has grown 10 times more quickly (over the last year) than desktop traffic. So, it should come as no surprise to any of us that back in June of this year, Google started lowering websites in the search results if they don’t display properly for smartphone users. To learn more about this recent move, check out Google pushes to improve mobile website quality by Scott Matteson.
Bonus Tip: If you’re looking for inspirational mobile website designs, you need to look no further than 7 Brands Doing Mobile Design Right on WebsiteMagazine.com.
New Facebook Rules for Contests, Promotions & Giveaways
Up until now, running a Facebook contest or offering an exclusive promotional offer has been tricky. If anything, Facebook has been extremely -cautious to protect itself legally. This week, FB changed their rules.
What does this mean to you?
- Previously, you could not ask someone to “like” your page as a way of entering a contest. (You had to put your contest behind a “Fan Gate” either by coding it or running a 3rd party application.)
- You need to be extremely careful about using image tagging as a way to enter a contest. (This is meant to prevent people from tagging images that the person is actually not in.)
- You still cannot run promotions on personal pages.
EdgeRank: Facebook’s News-Feed Algorithm
Ever wonder why some posts appear in your News Feed while others don’t? Facebook uses an algorithm (referred to as EdgeRank) to determine what users see and when. Therefore, a brand that has a lot of user engagement is more likely to be seen than a post that has few comments. (Truth of the matter is that most consumers do not revisit brand pages that they “like”. So, engagement plays a big role in getting your Facebook posts seen.)
Earlier this month, Facebook announced changes to their EdgeRank algorithm. Basically, Facebook is attempting to deliver high-quality content. If you want to find out more about how FB determines rank, check out: How Does Facebook Determine Whether Posts From Pages Are High-Quality? by David Cohen on AllFacebook.com.
Bonus Tip: You can find out what your EdgeRank is by using either a free or pro plan on EdgeRankChecker.com.
Over To You:
What do you think? Had you heard that Google now considers whether or not your website is mobile-friendly when it ranks your website in the search results? Are you more apt to run a special contest or promotion on Facebook now that Facebook has relaxed the rules? Are you concerned with EdgeRank? As always, feel free to share your thoughts, ideas and experiences below in the comment section.