This week in my #FridayFinds series, I share links to an article that talks about “The Great Social Media Waste”, a post with great examples of branding your social networking profiles (on Twitter, Google+ and Facebook), the role of color in website design and tips on using images in your website/blog.
Is Social Media a Waste of Time?
There’s no question that spending time on social media can be a huge time waster. After all, if our efforts are not producing the results that we desire (conversions, new customers, etc.), why do we continue to spend our time on social networking sites?
To take a closer look at why companies continue to spend time and resources engaging with their fans and followers, check out The Great Social Media Waste by Allison Howen on WebsiteMagazine.com. In her article, Allison references a recent Monetate Ecommerce Quarterly report that states “email and search still drive far more conversions and referrals than social media”.
So, why still participate on social networking sites? Here are some of the highlights from Allison’s post:
- Marketplace Insights (garnered by analyzing online conversations)
- Brand Awareness (social posts may not result in direct conversions but it does build top-of-mind awareness)
- Customer Service (social media provides a 2-way communication channel)
To see how 3 big companies (Papa Gino’s, Petco and Virgin America) have branded themselves on Facebook, Twitter and Google+, be sure to read Allison’s post Brand Examples: Social Profile Designs on the Big 3 Networks. (Allison includes screenshots and links to their social media profiles.)
What Role Does Color Play in Website Design?
There are many studies that have proven that color influences our buying decisions. How important is color to your website design? Jackie De Burca takes a close look at the effect of color in her guest post How to Use Colors to Increase Your Website’s Conversions on WeBlogBetter.com. Jackie uses examples of websites to illustrate the successful use of color (like red, yellow and orange) and she also includes an infographic on the “Psychology of Color”.
Do You Need Help With Images for Your Website?
Last week I was visiting Adam Connell’s blog, BloggingWizard.com, and I came across a guest post by Ashley Faulkes where he shares his tips to Make Your Blog Images Awesome – Even If You Aren’t Picasso. This is one of the most inclusive articles I’ve come across on using images in your blog posts. Ashley offers tips on where you can find images and some photography basics (cropping, contrast & brightness, resizing, saving & compressing). He also includes a how-to tutorial using Pixlr Express (a free and easy to use tool).
Bonus Tutorial for New Bloggers:
Most new bloggers know how to insert images in their blog posts but do you know how to insert an image in a WordPress widget? If not, you may want to check out my post How to Add Follow Buttons to WordPress without a Plugin. The example I use in that article is to add social media follow buttons in a text widget (in the sidebar of you blog ) but you can follow the same steps to insert a still image or a video!
Over to You:
What are your thoughts about social media? Do you feel Allison has built a supporting case for using social media as part of your overall business strategy in spite of the fact that “email and search still drive far more conversions and referrals than social media”? Were you inspired by her brand examples of social media profiles? Did you enjoy Jackie’s article on the use of color or Ashley’s post on images? Feel free to let me know if you find this series helpful. (I’m still reconsidering whether or not to continue #FridayFinds.)