If you want your business website to flourish, at some stage you will probably get involved in search engine optimization. Also known by its acronym, SEO, search engine optimization involves strategies to attract the attention of search engines. These include using keywords, building up back links and posting fresh, relevant, unique and high-quality content. All of these things are simple but not easy. They take time and effort. This leads people to try and find short-cuts. With all the SEO strategies and tactics available, there are a number of things you need to stay away from completely.
4 COMMON BUT DEADLY BLACK HAT STRATEGIES TO AVOID:
#1 Never stuff your content with keywords.
Keyword stuffing is using the same keyword or key phrase in your content or web page over and over again even if it does not read well. There are online marketers who do this to boost their keyword density, believing it will bring them higher page ranking. The reality is it will not work and they risk being banned from search engines altogether.
#2 Joining link farms is a no-no in SEO.
Once upon a time this worked. However, it has been frowned upon by search engines now and they consider it spam.
#3 Never use tiny or invisible text.
Some online marketers add text to their website to try and boost their SEO efforts but they make it so small humans can’t read it. They want it detected by search engines but not read by users. This is also considered spam. Search engines hate it when marketers try and trick them.
# 4 Watch who you link to.
Never link to dodgy websites or you may be tarred with the same brush by search engines. If you link to a website that is banned by search engines, the tendency is your site will follow suit.
Implementing SEO tactics to make your website friendly to search engines is the way to go. Structure and code your website so it is error free and easy to use for humans and you can’t go too far wrong. Fresh, valuable content that other websites want to link to is the real key to building back links. Never, ever try and trick search engines. Sooner or later they will catch you and slap you big time.