As small business owners and entrepreneurs, it’s easy to continue on day-to-day doing what is working now. We track what we’re doing, eliminate what’s not working and follow ideas from other businesses. I personally spend a lot of time reading other blogs, following tutorials and implementing tested and proven strategies. When was the last time I was truly innovative? When did I go with my gut and implement a change to my business based on my own original thought processes and gut instinct? When did you?
I live on the east coast of Massachusetts not far from the ocean. Nearby, there’s the University of Massachusetts School for Marine Science and Technology. They’re in the business of fostering ideas and exploring possibilities. I’m not. I’m in the business of trying to help others while building my business. I’m focused on now and while I stretch to focus longer term, I often come back to now and the next year or two.
“Students Create Wave Energy Device”
So, what got me questioning my strategies? Am I thinking too short term? If I’m only following proven practices and dipping my toes into the same waters as everyone else (I’m thinking Google Plus here) how can I differentiate myself? What can I do differently?
The title of the news article that I just read is “”Students Create Wave Energy Device”. A professor was helping a town deflect wave energy from a pier. That got him wondering if we could use that energy. An undergraduate class of his was looking for a senior project. They’re now talking about a patent. That is an example of innovation.
So my challenge to myself (and to you) is how can we be more innovative? How can we take a simple fleeting thought and turn it into an idea that could change us or the world around us? Granted, this is a small senior project that may never be patented or commercialized but what if it were? And what is being taught? Can you imagine the excitement and expectation that these students are experiencing? How eager must they be to not only follow through on this idea but think more?
What are your thoughts?