This is a guest post by Steven Papas.
People will always pay more in time to be entertained. The entertainment feature of social networking sites is in those fun words and creative pictures. Playing by this rule has pushed many businesses and brands to the limelight. Why write about your environment, what you saw on a vacation or how that last weekend seminar went, when you can take a few shots with your Smartphone and share them with your social media audience? If you appreciate online images, so will your audience.
But then, why stop on Facebook? People are gradually embracing the benefits of photo sharing on social networking sites, but most are yet to give it the commitment it demands which will change it from a personal and self pleasurable activity to a business-wise feature. When properly done, it brings the ‘human’ character to businesses thereby making them more caring and attractive to their potential customers.
Can Photo Sharing Increase Your Social Media Audience?
By nature, nobody wants to be sold to. Sales pitches, tweets and comments on social media sites can put your followers or audience on the defensive. Nobody wants to befriend anybody that is always interested in what they will gain from their friends; that’s in-human. On the other hand, people are attracted to simplicity. Show them the simple, human side of you and they will crawl to you like a bee to a bee-hive.
Why Are People Attracted To Simplicity And Natural Existence?
They want somebody who lives like they do, experience life like them and face the same problems with them while retaining the flag as an authority in their interest area. Believe me, there is no other way to prove this than to share personal touches and glimmers in photos which will highlight your personality and keep your audience engaged. I have seen top Internet marketers, like Willie Crawford and others use this strategy to gather even more crowd around themselves. Not with another sales page. No! But with a few photo uploads about their new born baby, the last weekend they spent on the beach with friends or a major seminar they attended.
The Benefit Of Showing The World Their Personal Images
So, what does this accomplish for them? This shows you they are ordinary human beings but with a little more knowledge in a particular field, niche or subject area and thus explains why you should listen to them. You know how social media works. Once you leave a comment on what somebody shared on facebook, it gets posted on your wall for your friends to see. On twitter, people can retweet any tweet that interests them to send the news out to their own followers.
As an example, Mobal provides phone and communication solutions to travelers but instead of sell-pitching their audience on twitter, they share photos of pretty destinations. While they are not making money by sharing those pictures, the parallelism between this is, if you’ve got to travel, you’ve got to have a destination! And as a result, this has directed even more attention to their business while gaining them hundreds of views and retweets from interested individuals.
Photo Sharing For Personality And Business Promotion
To effectively harness the power of photo sharing on social networking sites, you’ve got to use some tools and a bit of creativity. Don’t just stick with Facebook where only your friends and fans can get access to your photos. Get a twitter account, a Flickr account and get Instagram if you have an iPhone. While selecting photos to share, put some finishing touches on them with photo editing tools. My take on this include Mixbook, Snapily and Smilebox. This will put your photos in the right format and shape; making sure that they will send the right message and gain the attention of the right audience once shared.
When you have the right images out there, they will continue to work for you, gluing every eye that sets on it and indirectly introducing them to who you are and what you do. Guess what? A new business lead is about to knock on your door! What are your thoughts? How have you used images to engage your website visitors and drive traffic to your website?