A Fan Gate is essentially a filtering tool to ensure that different content is visible to different users, depending upon whether they have Liked a Page or not. In fact, the name itself is suggestive of the function. It is a barrier, to go beyond which, a user has to fulfill some criterion; in this case, Liking the Page. Therefore, a Fan Gate enables those who have ‘Liked’ a Page to see all its content, while those who have not, see only part of it.
Fan Gate is a free app available with several third party developers like iframe, woobox, pageyourself, etc. You may also hire a coder to create a Fan Gate app for you on Facebook page, or develop it yourself. The latter, however, would require a basic understanding of coding; here’s a detailed tutorial that you may find helpful.
The most obvious question now is, how and why would users Like a Page if they cannot even see content? That’s where the following strategies come in:
Holding Facebook Contests
Gain without much pain is always very attractive, and this is exactly the mantra that most Internet users follow. It is then, no wonder, that Facebook contests are extremely popular.
A good idea to gain new Likes would be to hold a contest by creating a Facebook Landing Page, which can only be accessed if one Likes it. Those who do not Like the Page would only see the Fan Gate that advertises the Page, and only on Liking it would they be able to see the details.
Those interested in the contest would like the page so that they are considered eligible to participate.
Now, as per Facebook rules, ‘Like’ to participate is not acceptable. However, the ‘Fan Gate App’ allows businesses to find a way around this rule by making certain aspects of the page ‘for Fans only’. So, you don’t have to say ‘Like Us to participate’, but still make sure that people can participate only if they have liked you.
Having Exclusive Offers
There is nothing more enticing than the promise of special offers that are shrouded in exclusivity. If one pairs their Fan Gate with the exclusive, promotional offers, people wishing to avail them would undoubtedly ‘Like the Page’ without any hesitation. However, here too, the Fan Gate content must be suitably impressive for users to feel that the promotional offers are exciting and lucrative.
Offering Exclusive Content
In the world of social media, there is nothing more important then content. If one has quality content to offer, users would have no qualms in Liking a Page.
Therefore, it is a good idea to offer interesting content including eBooks, videos, Mp3 and other downloadable content through landing pages that can only be accessed by Fans. That will ensure that new Likes come your way!
Share Promo Codes
Sharing a promo code for discount coupons for your online store or E-books (if you have created any) with your fans through the Fan Gate app is also a great way to attract more likes. In addition to that, you also get to create an aura of exclusivity around your page.
Invest Time and Effort On The Landing Page
Spend time and effort in designing the landing page visible to non-fans. It should be such that it communicates the brand message and inspires people to like the page. For instance, let’s say you want own a nightclub and want to associate your brand with oomph, flirty fun and lot’s of color. Your landing page then should have pictures and graphics that resonate with your branding message.
Finally, to get the most out of the Fan Gate app, you should set aside a small budget at least for creating Facebook ad campaign about your offer for fans. You can start with a budget of as little as $30 and increase it if the ad campaign delivers results.
So, what do you think of Fan Gate App?