Much is written about SEO (search engine optimization) and there are many firms that specialize in optimizing websites. There are also some simple steps that you can incorporate into your own website or WordPress blog with very little effort. Steve Hippel may have summed it up best in a guest post that he wrote for my blog: SEO Should Be A Habit Not A Headache. Since I’m often asked what can be done to get your website to rank higher in the search engine results, I’ve put together this short list of articles (from my blog) to help you get started. As always, feel free to interact in the comment section and share your best tips and suggestions too.
4 SEO Tips to Optimize your WordPress Blog
This is one of the earlier articles that I wrote on SEO but it has become my go-to resource to direct people to when they ask me “How can I get my website found on Google?”
For those of you in a rush, the four tips are:
1) The Title of your Blog Post
2) Meta Description Tags
3) Formatting Text as Headings
4) Optimize your Images
Google Authorship and SEO
A more recent guest post written by Stuart Henry is “What Google Authorship Means for SEO”. You won’t find a how-to on verifying your Google Authorship or getting the Rel=Author tag to work on your site in this article but Stuart does build a case for setting up your Google authorship. Not everyone agrees though and there’s a friendly discussion going on in the comment section. Personally, I believe it’s helped me a lot.
Although it’s not conclusive proof, comparing my Google Analytics based on the period from when I first set up the rel=author (compared to the corresponding prior time period), the number of visits that I received from organic searches has increased by 95%. I’m sure there are other contributing factors but I didn’t consciously make any significant changes to my SEO strategy. It certainly hasn’t hurt me.
(Look for an article from me on how to setup Google Authorship in the near future.)
SEO Tips for E-Commerce Websites
If you have an e-commerce website, and you missed Meghan Wolff’s article “Top 8 White Hat SEO Tips for E-Commerce Websites”, you may want to check it out.
For those of you in a rush, the eight tips are:
1) Use META Tags
2) Incorporate Relevant Keywords
3) Create Clear, Descriptive URLs
4) Write Meaningful Anchor Text
5) Know How to Build Backlinks
6) Always Interlink Between Pages
7) Write Image Descriptions
8) Update your Content
Of course, anyone interested in SEO would benefit from incorporating Meghan’s tips and they’re all things that you can do with a little effort and as Steve suggests, repeat until it becomes a habit.
What are your thoughts? It’s true that Google is always adjusting their algorithms and no one wants to rely on any one source of traffic. We need referral and direct traffic as well. Organic search traffic is free and with a little effort (and no financial investment), it is possible to optimize your site well enough that you will get more traffic. Now, keeping your website visitors and converting them into customers and clients is the next step but hopefully, a little SEO will at least help get more eyes on your website.