As a blogger, what would you prefer, lots of comments on your blog posts or lots of shares on social networking sites? Are you making one of the ten most common mistakes in blogging? Do you know what your EMV score is or use any of the 35 content marketing tools that I found on Clickz.com? Read this week’s #FridayFinds to hear about some blogging ideas that can help you increase engagement on your blog and drive more traffic to your site.
Do You Prefer Comments or Shares?
In his post, The Broken Art of Company Blogging (and the Ignored Metric that Could Save Us All) on Moz.com, Dan Sure shares his insight on what makes a post successful. Is it shares on popular social networking sites (like Twitter, Facebook and LinkedIn) that indicate a successful post?
Dan proposes that it’s the number of comments that our posts receive that truly indicates whether or not our post was actually read and valued. In fact, Dan perceives the number of shares, likes and tweets to be “vanity metrics”. He goes on to say that (in his opinion) a company blog with no comments is a failure. Dan then goes on to say:
Yes. Dan proposes that we start measuring our blogging success with a new metric that he calls “comments per post” which he defines as being:
“total # of comments / total # of posts = comments per post”
As usual, I encourage you to read Dan’s post yourself to fully appreciate his point of view (which by the way, I support). I’ve always valued comments on this blog and I always comment on other blogs. I’m a firm believer that all bloggers should have a blog commenting strategy.
In addition to advocating for measuring comments, here are some other bullet points of Dan’s article:
- 5 Business Blogging Myths
- 5 Benefits of Measuring Comments-per-Post
- Several Examples of successful (and commented on) company blogs (including screenshots that illustrate what is and isn’t working)
- Tips on How To Maintain your Commenting Community
Well, that’s enough from me on this one. Not only do I agree with Dan’s strategy, I’ve bookmarked his article to come back to. (Please let us know what you think about this in the comments.)
Are You Getting Enough Website Traffic?
Speaking of using “comments per post” as a measure of success, it should not go unnoticed that my next share this week, Why Your Site Gets Such Pitiful Traffic (and What to Do about It), by Jon Morrow on BoostBlogTraffic.com had over one-hundred comments as I wrote this.
In his article, Jon shares ten of the most common reasons that you’re not getting the amount of traffic that you expect/want/need. To set your expectations of what to expect in this post, here’s a peek at what Jon shares :
- Too Much Content
- Too Little Time Promoting
- Being a Teacher
- Being Too Creative
- Your Target Niche
- Your Blog Topics
- Relying Solely on Your Content
- Being Afraid
- Not Building Your Email List (I’m guilty of what he says on this one.)
I won’t spoil it for you by trying to recap what Jon has so eloquently expressed but I think by recapping his reasons, you should get an idea of what he has in store for you.
Do You Know What Your EMV Score Is?
Okay. If you know what your EMV (Emotional Marketing Value) score is, I’m impressed. Up until I read Emotional Headlines Get Shared More On Social Media [Conclusive Proof] by Garrett Moon on CoSchedule.com, I honestly had never heard of it before.
Then again, I wasn’t familiar with the company either. It turns out that CoSchedule is a social media editorial calendar for WordPress. Now, to be totally honest, I don’t use an editorial calendar. (You probably have guessed that due to how sporadic my blog posting schedule is.) If anyone here has experience with this plugin, feel free to share in the comments.
Anyways, the title of this article hooked me and as soon as I read:
“Here at CoSchedule, we recently hit a milestone with more than one million headlines in our database”
I knew that this article could potentially be very interesting and have some real stats. It didn’t fail to meet my expectations. As the title indicates, posts with higher emotional marketing values score higher.
How do you know what your EMV score is? That’s easy. The Advanced Marketing Institute offers a free tool that they’ve developed called the Emotional Marketing Value Headline Analyzer. (Thanks to Garrett for including this link.)
Here are some interesting facts about this handy tool:
- The tool uses algorithms to compare your headline with words from the EMV impact list.
- The research behind this goes back to the 1960s & 1970s.
- This tool allows you to select the type of business or industry that you’re targeting.
- In addition to your score, you will also learn which emotion you will impact (intellectual, emphatic or spiritual).
In his article, Garrett shares sample headlines with examples of how they can be improved. He also includes a handy guide called “180+ Power Words For Writing Emotional Headlines” that you can download for free and links to a couple of other resources that you won’t want to miss. (Hint: a list of 50 common“trigger” words by Copyblogger and a list of 317 “power words” by Jon Morrow.)
Do You Care What Your EMV Score Is?
Out of curiosity, I ran the blog titles of the four authors that I featured today through the Emotional Marketing Value Headline Analyzer. Dan Shure’s headline ranked 20% and Jon Morrow’s headline ranked 15.38% – not that high. Both Garrett Moon and Navneet Kaushal’s posts ranked 50%. Interesting enough, I tested Garrett’s headline without the words “[Conclusive Proof]” and it dropped to 37.5%
So, I’d like to hear from you. What do you think? Are you going to try using the EMV tool? As for me, I’ll try it to see if it helps me be more creative in writing my headlines but I’m not going to invest a lot of time in it at this point.
Are You Familiar With these Blogging Tools?
I’m going to leave you with 35 Tools to Enhance Your Content Marketing Efforts by Navneet Kaushal on Clickz.com. After all the reading and resources that I’ve already shared here, this one should be an easy read.
While the other posts I’ve shared today concentrate on comments and content, this article provides us with tools that we can use to make our content stand out from the rest. Navneet starts with a colorful infographic before listing the thirty-five tools along with a quick blurb on how you can use them to take your content to the next level.
Navneet breaks his list into these five categories:
- Content Ideas
- Content Organization
- Content Creation and Design
- Content Promotion and Distribution
- Content Marketing Analytics and Tracking
I think you may find this to be another resource that you’ll bookmark to come back to later.
Over To You:
What are your thoughts? Do you agree that using “comments per post” would be a more accurate assessment of a successful blog than social media shares? Do any of Jon Morrow’s ten reasons for not getting enough traffic resonate with you? What do you think about the “Emotional Marketing Value” Score? Is it a tool that you will use? Lastly, do you have experience with any of the tools that Navneet Kaushal listed or are there any that caught your eye?