Search Engine Optimization (SEO) can seem complicated and it can be overwhelming. If you don’t have the resources to hire a technical SEO specialist, do you have any chance of your website being returned in the organic search results? Should you even try to optimize your site for SEO or should you rely on providing quality content and promoting your website through social media?
You Can’t Count on SEO Alone
A couple of months ago, David Rekuc wrote a guest post (for my blog) titled SEO Gets Social | How to Use Social to Get More out of Search. As David points out, “If you follow SEO, you know that it’s a constantly evolving discipline.” David went on to discuss the current trend in SEO which is the increasing impact of social media. He went on to explain the difference between direct influences (like Google+, Gmail, Google Authorship and Structured Data markup) and indirect influences (like YouTube videos, Slideshare presentations, your Twitter handle, Facebook pages and your social “following”).
So, how do you tap into social media? How do you get a following and especially followers who are willing to share your content? Isn’t it in fact good content that your website visitors are looking for? Whether they’re looking to buy something, be entertained, be informed or be part of a community, we’re all surfing the web for a reason. Just do a quick search of either the keywords “Google Panda content” or“Google Penguin content”and you’ll see for yourself the overwhelming number of articles written about the importance of publishing quality content.
How to Survive Google Panda & Penguin Updates
At the recent SMX West (Search Marketing Expo), Matt Cutts (head of the “webspam” team at Google) spoke about the updates that were planned for both Google Panda and Penguin in 2013. (Actually, the most recent update to Panda occurred last weekend.)
Many of you here may already know Adrienne Smith. She describes herself as being “one of the good guys” when it comes to blogging and I agree! She provides quality content that her readers find valuable. She doesn’t purchase links or overwhelm her readers with advertising. So, why was she negatively impacted by Google’s Panda update?
Like Adrienne, I don’t understand why she lost organic search traffic. Thankfully, I haven’t personally noticed a drop but I certainly don’t feel that it can’t happen to me (or you). Neither Adrienne nor I rely heavily on search traffic. It’s nice to have and both if us pay attention to basic SEO tips. Bottom line, we both concentrate on writing quality content that our readers will find valuable.
What Can We Do to Avoid Being Penalized by Google Panda Updates
A recent article on Hubspot, titled How to Survive Google’s Pending Panda Update should provide you with some additional insight. The main takeaways being to avoid:
- Thin Content
- Duplicate Pages to Target Keywords
- High Ad Ratio
- Empty Web Pages
- Purchased Links
Adrienne (and many other bloggers and website owners) really believed that they complied with Google’s new algorithm changes. So why are so many people negatively affected by it?
Over to You
What are your thoughts? Were you one of the unlucky ones who have been penalized by Google’s algorithm changes? How important is organic search traffic to you?