Whether you’re a new blogger trying to drive that first initial traffic to your website or a seasoned blogger trying to grow your current readership and/or launch a new site, Triberr may be one of the social networking sites that you should consider joining.
What is Triberr?
Basically, Triberr is a community of bloggers who work together to share each other’s content. “Tribes”, which are groups of bloggers are organized around content and each tribe has a “chief”. “Bonfires” are community forums.
When you join Triberr, you connect it with your Twitter account. Members are only allowed to have one Triberr account. You can connect multiple Twitter accounts and RSS feeds to that account. (Having more than one Triberr account is in violation of the terms of service and can be cause for immediate removal.)
In addition to sharing on Twitter, you can also easily promote other members posts on Facebook, LinkedIn, Google+ and StumbleUpon. If the author of the blog post uses the Triberr plugin, then sharing on Pinterest is another option.
Joining the “Right” Tribe(s) – My Experience
Bottom line, Triberr is a platform that amplifies your “reach”. For example, one of the tribes that I’m a member of currently has 90 members. The combined reach of that one tribe is over 2.2 million followers. Joining the “right” tribes (for you) is very important.
I was invited to join Triberr when it first launched. Unfortunately for me, that tribe was started by a MLM networker and that was the focus of the group. (I am not in MLM marketing. So, it was not a good fit for me.)
As a chief, I was able to start tribes of my own. My first mistake was that I created a tribe and invited members who I was already sharing for. There was no advantage for us to use Triberr and I did not actively grow the group. Even worse, I did not form the group strategically. The members who I invited were all serious bloggers who provided quality content. However, our connection was that we liked and supported each other but we did not necessarily target the same readers. Our niches were different. (Some of us had the same target reader but that was purely coincidental and not planned.)
Eventually, I disbanded the tribe but I maintained a presence on Tiberr and (thankfully) I did not delete my profile. Months later, a very influential blogger (Kimberly Castleberry) invited me to join a new tribe that she was forming. Kim’s tribe is a perfect fit for me. Kimberly hand selected the members who she invited and we share the same target readers. Not only did I recognize many of the bloggers in the group, I was already promoting their content. Joining her group was a win-win.
A Guide to Getting Started on Triberr
For those of you who aren’t already a member of Triberr and would like to join, you can start by creating a free profile and then following some tribes that interest you. As a follower, you’ll be able to see and share blog posts from that tribe. (Their posts will show up in the tribal “stream”.) You can engage with the members, comment and share their content. The tribe chief can invite you to be a full-fledged member and then your blog posts will become part of the tribal stream too. For more information, check out Nicole Cook’s guide for getting started on Triberr.
Tribe Marketing works
For more insight on how Triberr can help you, watch this interview with Dino Dogan, (a founder of Triberr) at IBM’s Smarter Commerce Global Summit 2013 that was held in Nashville this month.
In this video, Dino mentions a study that reported that “most bloggers quit within 90 days”. He says the reason they quit is because it can be “sole crushing” to produce content when there’s no one there to see it and that this can be solved through technology. Dino goes on to say that there are two things left for the “creative class” to start making a living reliably from their creative works. One thing is distribution (which Triberr is about) and the second thing is to be able to make a living doing what they love (which is the next problem that Triberr is working on).
Over to you:
In his interview, Dino said that “tribe marketing works” by creating a community around your blog. What are your thoughts? Is Triberr a part of your social networking strategy? Should it be? What has your experience been? Do you have any tips that you can share? As always, your comments are valuable. We can all learn from each other.